Use case: Break down competitor growth
Competitor growth shows up across rankings, pages, traffic, and channels. Pinpoint the clusters and pages driving organic gains, then trace traffic patterns and channel mix to see how competitors are growing beyond SEO.
Best for: Agency PractitionerBest for: Growth ManagerBest for: SEO ManagerBest for: StrategistGoal: Competitive AnalysisGoal: Competitive IntelligenceGoal: PositioningGoal: Product DevelopmentData type: CompetitorsData type: KeywordsData type: TrafficData type: Traffic Analytics
Outputs you'll get
- Fastest-growing competitors ranked by organic traffic gain.
- Growth-driving clusters, pages, and keywords.
- Winning page types and content patterns.
- Competitor channel mix and traffic trajectory signals.
- Replication opportunities for your domain.
- Execution backlog built from proven competitor plays.
Workflows: 3
Find competitors gaining organic traffic
probe
Prompts:
- 1
Find competitors gaining organic traffic
- 2
Break down competitor organic growth topics
- 3
Find competitor pages gaining traffic
- 4
Build an SEO response plan against competitors
Turn competitor wins into playbooks
After WF1 identifies the fastest-growing competitors, this step zooms in on the one you select for a full keyword cluster breakdown — which topics they've built an organic footprint in, how many pages they've built, and where their traffic concentrates.
Prompts:
- 1
Identify competitor page types that work
- 2
Extract competitor content patterns
- 3
Find competitor-inspired SEO opportunities
- 4
Build a competitor-based SEO backlog
Break down overall traffic growth patterns
Identify how each competitor distributes traffic across channels — which are organic-led, paid-led, or diversified — and where growth is coming from.
Prompts:
- 1
Compare competitor traffic channels
- 2
Track competitor traffic trends
- 3
Compare competitor conversion rates
- 4
Find competitor top traffic pages