Use case: Map the market landscape
Understanding a market starts with seeing how demand is structured, who captures it, and why. Map demand into clusters, surface key competitors across segments, and highlight where opportunities exist. This gives a full view of the landscape and competitor best practices before narrowing focus.
Best for: Agency PractitionerBest for: Growth ManagerBest for: Marketing ManagerBest for: Product ManagerBest for: SEO ManagerBest for: StrategistGoal: Market ResearchGoal: StrategyData type: CompetitorsData type: KeywordsData type: Search DemandData type: Traffic Analytics
Outputs you'll get
- Market leaders ranked by organic visibility.
- Demand clusters sized by search volume.
- Commercial vs. informational segment split.
- Growth entry points ranked by opportunity level.
- Competitor channel mix across 7 channels (Direct, Referral, Search, Social, Mail, Display, AI Assistants).
- Market traffic split by geography and audience profile.
- Domain benchmark across traffic, channels, and geography.
- Page architecture and prioritized build list for target clusters.
Workflows: 3
Map search demand and competitor structure
Build the keyword universe, identify major competitors, cluster demand into segments, and summarize opportunities.
Prompts:
- 1
Build a keyword universe
- 2
Identify top organic competitors
- 3
Classify topic clusters by availability/ competition
- 4
Summarize keyword market opportunities
Plan pages for search coverage
Choose the 5 target clusters to prioritize for entry — either from the WF1 cluster analysis or identified fresh if running standalone.
Prompts:
- 1
Select target keyword clusters
- 2
Define SEO page architecture
- 3
Analyze keyword cluster leaders
- 4
Prioritize SEO content deliverables
Size traffic share across competitors
Pull real website traffic for each competitor to size the total market and identify who owns the largest share.
Prompts:
- 1
Size competitor traffic share
- 2
Analyze competitor channel mix
- 3
Compare traffic by country
- 4
Benchmark your traffic position