Use case: Refresh underperforming pages
Some pages lose visibility over time as rankings shift and content becomes outdated. Identify underperforming pages, assess where they fall behind, and define targeted updates. This enables performance recovery without rebuilding from scratch.
Outputs you'll get
- Underperforming pages ranked by organic traffic loss.
- Keyword gaps tied to each page's ranking decline.
- Recovery scores based on backlinks, demand, and competition.
- Refresh backlog with action type per page.
- Zero-visibility pages flagged as zombie content.
- Cleanup actions split by delete, noindex, or redirect.
Workflows: 3
Prioritize declining pages for recovery
Find pages with the largest traffic or ranking drop over the past 6 months. These are candidates for content refresh — they had traction at some point (which signals topic relevance) but have since lost ground.
Prompts:
- 1
Find pages losing organic traffic
- 2
Diagnose keyword gaps by page
- 3
Evaluate pages worth refreshing
- 4
Prioritize a content refresh backlog
Create briefs and drafts for refreshes
Pull the current page content and its SEO performance baseline before making any changes. This step documents what exists so the refresh has a clear starting point.
Prompts:
- 1
Review pages for SEO content refresh
- 2
Update keyword targets for page refresh
- 3
Create a content refresh brief
- 4
Draft an updated page copy
Clean up zombie pages
Crawl the site and cross-reference with organic search data to surface pages with no meaningful organic presence. These are the raw candidates for triage.
Prompts:
- 1
Find zero-visibility zombie pages
- 2
Classify zombie pages by cleanup action
- 3
Assign page cleanup actions
- 4
Check redirect needs for zombie pages