How to Rank with the Yoast SEO Semrush Integration
We’ll show you how Semrush and Yoast SEO work together—and how you can use them both to boost your site’s visibility.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
How to Improve Your Agency’s Workflow When Working with Influencers
Discover how influencer marketing is changing, and how agencies can stay up-to-date with the savviest tools.
How to Write a Brief: Complete Guide + Free Template
Learn how to write a brief that will help your team produce incredible work. (And get a free brief template.)
Content Marketing ROI: How to Measure Your Success
Use metrics to quantify content marketing ROI. And find out which marketing efforts are most successful.
Thinking Outside the Inbox: How to Write a Media Pitch in 5 steps
In the realm of PR outreach, you can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. This post will uncover the key make-or-break factors that are likely to give a boost to your media outreach efforts.
The State of Search 2023
The analysis highlights trends by using recent search data, but also comparing 2022 to 2021 to unpick how people searched, industries performed, and SERPs changed across the world.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
How to track ChatGPT traffic for you and for competitors
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.