An Introduction to Enterprise Content Management (ECM)
Learn how enterprise content management (ECM) can help your business cut costs and increase productivity.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
SEO Split Test Result: The Impact of Removing SEO Copy on Ecommerce Category Pages
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out.
Dynamic Search Ads: What They Are & How to Use Them
DSAs are a type of Google Ads campaign that automatically generates ad headlines and landing pages.
Which Brand Won the Super Bowl on Social Media?
We took some of the most popular brands and analyzed their Super Bowl social media campaigns on game day using our Social Tracker. You’ll see stats on engagement, activity, and audience to see who performed the best.
SEO Split Test Result: Power of Caps Lock in the Title Tag
We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this group of pages. Read more to find out the result.
[Research] The Top Marketing Keywords for Agencies
Check out our in-depth list of top marketing keywords for agencies. Organized by service, industry, and type.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
How to track ChatGPT traffic for you and for competitors
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.