On last Wednesday’s #SEMrushchat, 20-year digital marketing veteran Sherry Bonelli discussed how brands can build a reputation with well-researched content, and in the process increase their visibility on search engines. Here is what she (and a whole lot of other smart marketers) had to say on #SEMrushchat:
Reveal how the fastest-growing ecommerce brands get an inflow of new traffic and learn to make conversion rate estimates to assess the quality of their new audience.
We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.
Do you know the difference between white hat vs black hat SEO, and the gray that falls in between? As someone new to the search engine optimization industry, it is important to know the difference and where your techniques are falling on the SEO spectrum so you can focus on the long-term strategies in getting your website ranked.
It‘s very rare that we see a new player in the SEO and Digital Arena that‘s as much a shoe-in to be a long-term player as Wikidata is. But with all the value of the medium, it‘s remained a relatively virgin frontier, one that the SEO community has left it largely untested and undocumented. I feel we‘re missing out on a tremendous opportunity -- think of it this way:Wikidata is born of greatness: Launched on October 30, 2012, this is the first new Wikimedia project in six years. You may have noticed Wiki content dominating the SERPS throughout the past decade; it‘s credible, recognized, and a powerful presence online.It‘s had greatness thrust upon it: On December 14, 2014, Google announced the shutdown of Freebase -- Wikidata‘s strongest competitor. As they did, Google also provided powerful support by migrating all of Freebase‘s data over to Wikidata, retiring the product on June 30th. That‘s a heck of a lot of eggs in that basket.Its future is bright: Rich search results are increasingly becoming the norm for Google, and the Knowledge Graph is more powerful than ever. Marshall Simmonds reported at SMX East 2015 that a full 24% of search results now include this visual. Along with structured data, Wikipedia, and a handful of others, Wikidata is a go-to source for building this information.
After running experiments over the past 6 months trying to protect high-traffic #1 positions for clients, I created a process that has kept me several steps ahead of my competitors. I am going to tell you the steps to follow to protect your rankings; I call it the Top-Spot Security Plan. Learn how to rank 1st in SEO by reading this guide.
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
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Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
