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Semrush Blog | SEO, SEM, AI Search, & Content Strategy

8 Types of Interactive Content and Engaging Examples

Interactive content is a surefire way to gain a competitive advantage, and in this guide, we‘ll dive deep into this engaging content format and share examples of some of the best pieces out there to help you to see what‘s possible and inspire you to create something awesome that your audience will love.

9 min read

How To Address Attention Spans with SEO in 2020

Is it getting harder to get a searcher’s attention with the ever-growing number of distractions on the SERPs? We recently investigated attention span — what it is from a scientific perspective, how technology both holds our attention and offers distractions, and how you can approach SEO with attention span in mind.

13 min read

12 Reasons Why Infographics Still Matter in SEO

Over the last few years, Infographics have gained a lot of popularity on the Internet, especially on various social media sites such as Facebook, Twitter and Pinterest. Despite what some naysayers have stated about infographics, they continue to be a popular medium to spread awareness about your business and increase social shares. Due to their success in delivering information quickly and simply to the targeted audience, several companies and organizations are showing their interest in infographics. An interesting and effective infographic can truly generate a large number of unique traffic to a website. Are you curious about using infographics in your marketing efforts? Find out how infographics and SEO work together!

5 min read

Leveraging Voice Search for Local Businesses [Study]

Semrush has compared voice search results between all digital assistants — 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.

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