Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
Is Your Brand Visible in AI Search Results? Here’s How to Find Out
Learn how to check if your brand appears in AI results, spot outdated info, and which free tools help monitor your visibility.
AI SEO Tips: How to Earn Citations & Mentions in AI Search
Learn 7 AI SEO techniques to earn visibility in LLMs + how to track it.
How to Do Prompt Research for AI SEO
Learn a repeatable process for building a prompt tracking list that shows where your brand competes and where it doesn‘t.
Content Chunking: What Is It & Should You Care?
Content chunking is breaking down content into smaller “chunks“ that are easier for AI systems to process.
ChatGPT Searches Google Shopping to Create its Recommendations
Our experiment confirms that ChatGPT runs queries through Google Shopping. Here‘s what this means.
Use Semrush to Benchmark Brand Mentions in AI Answers
See how Semrush helps you track when, how, and where AI platforms mention your brand and benchmark that visibility against competitors.