Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
AI
AI is at the heart of modern technology. From artificial intelligence fundamentals to machine learning to practical applications, explore everything you need to understand AI’s role in today‘s digital landscape.
7 best AI visibility tracking tools for agencies by need
The best AI visibility tracking tools for agencies include Semrush, OtterlyAI, and Peec AI. Here’s why.
Digital PR for AI visibility: 5 tactics + how to measure
Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.
How to determine AI visibility ROI and revenue impact
Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.
AI Search Trends for 2026 & How You Can Adapt to Them
Key AI search trends include growth in more complex queries and decreases in click-through rates.
How to Optimize Content for AI Search Engines [2026 Guide]
Learn how to get cited by AI search engines like ChatGPT and Google in 7 straightforward steps.
How One SEO Consultant Turns Semrush’s AI Sentiment Insights into Traffic and Visibility
How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact workflow he uses to improve organic search performance and AI visibility using AI sentiment insights from Semrush’s AI Visibility Toolkit.
How to Run a Free AI Visibility Audit with Semrush
See where you stand in AI platforms with this free four-step audit.
How Agencies Use Semrush for AI Visibility
429% more AI referral traffic. 137% more conversions. See how four agencies use Semrush to track AI visibility and prove it to clients.
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.