General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

General Marketing14 min read

10 Best PR Tools for Outreach, Distribution & Monitoring

The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.

Cecilia MeisApril 10, 2026

General Marketing7 min read

How to measure brand awareness: 9 methods that matter

Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.

Ana CamarenaMarch 30, 2026

General Marketing13 min read

20 marketing KPIs to track & improve in 2026

Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.

Vlado PavlikMarch 27, 2026

General Marketing10 min read

Top 10 Marketing Conferences to Attend in 2026

Discover the top 10 marketing conferences to attend in 2026, including dates, prices, and what makes each event worth your time.

Nikki ParsonsMarch 24, 2026

General Marketing12 min read

Sales Funnel Optimization: 9 Ways to Maximize Conversions

Uncover best practices for effective sales funnel optimization and analysis that can boost your sales.

Zhenya ZerkalenkovNovember 21, 2023

General Marketing8 min read

How Do Affiliate Programs Work?

Learn how affiliate programs work and everything you should consider before choosing the program that’s right for you.

Gabriella VasNovember 15, 2023

General Marketing11 min read

Digital Competition: Unpacking 2023’s Traffic Channel Trends to Win in 2024

Take your strategy into 2024 with our latest report on industry-specific traffic trends. Leverage our findings to refine your digital marketing strategies and maximize your ROI. Read now!

Natalia ZhukovaNovember 13, 2023

General Marketing10 min read