Audience research: What it is & how to conduct it
Audience research helps you understand your ideal customers. Here’s a breakdown and how to do it.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
How to create a marketing strategy in 7 steps
Learn how to create a marketing strategy that can boost brand visibility and attract customers.
Digital marketing strategies: Types & how to build one
Digital marketing strategies grow your visibility across social, AI, and the web. Learn how to build one.
What is PPC? A starter guide to pay-per-click advertising
Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
Influencer Checkup: How To Successfully Avoid Fake Influencers
It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
How To Choose a Co-Marketing Partner: Experts Offer Tips
Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner.
How To Set Up a Successful Affiliate Marketing Partnership: An Expert View
Geno Prussakov, CEO & Founder of AM Navigator and a guest of #Semrushchat, expands his ideas on how to find a valuable affiliate partner, set up successful collaboration and avoid the main mistakes.
Post-Holiday Sales Slump: 11 Effective Ways To Overcome It
The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays.
From 0-20 Million Views on Quora and How I Did It
From 0-20 Million views on Quora — and how Deepak Shukla did it. A step-by-step guide for how to go viral on Quora and win followers and referral traffic by writing unique and engaging answers in areas you are expert it. If you have been writing on Quora but have not had the success you have been hoping for or have not yet considered possible — this guide will remove the mystery of how to do it.
How To Use Marketing Analytics To Drive Superior Growth #Semrushchat with Steve Hammer
During last week’s #Semrushchat, our guest Steve Hammer shined more light on how organic traffic and other metrics influence customer acquisition, business growth, and revenue. Here is a summary of his opinions and what our other chat participants had to say.