Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
Being the front runner of the digital marketing industry, we strive to provide our users with the best solutions. Today we are proud to share with you our latest breakthrough — a completely renovated backlink database!
With the advent of AR, brands will have to work more towards managing local search optimization and image search optimization, to ensure better visibility and business outcomes. Collaboration with apps providing local AR experiences will be another essential for better consumer reach. AR will help brands to level-up their web and social media campaigns through alluring and immersive campaigns.
The impact of disruptive and aggressive advertising is an important topic that site owners need to thoroughly understand. Glenn Gabe of GSQi explains 7 types of aggressive advertising he has seen on sites that have been negatively impacted by Google‘s quality updates.