Connect Semrush MCP to AI
The world's most powerful traffic, visibility, and market dataset. Inside your AI assistants.
Get Your Ticket Now
One day. Real strategies. Built for marketers who play to win.
October 13, 2026London, UK

Workflow: Create briefs and drafts for refreshes

Pull the current page content and its SEO performance baseline before making any changes. This step documents what exists so the refresh has a clear starting point.

Add your data

Adding details ensures a relevant result
Save time by automatically applying details and getting ready-to-use prompts.

Prompt

For each page selected for content refresh, extract the current content and SEO performance baseline for {your-domain.com} in {country}. Pages to analyze: * If {paste URLs here} are provided, include those pages. * If a refresh backlog already exists in this conversation, also include all pages marked `full_rewrite` or `targeted_update`. * If both sources are available, combine them and remove duplicate URLs. * If neither {paste URLs here} nor a refresh backlog is available, ask the user to confirm which page URLs they want to refresh before proceeding. For each page: 1. Fetch the current page content. 2. Pull the page's current keywords, positions, and estimated traffic ({country}). Return ONE table: Columns: * page_url * source (provided_url / refresh_backlog / both) * word_count * h1 * meta_description (first 160 chars) * top_3_keywords (keyword: position) * estimated_monthly_traffic * content_issues (thin / outdated / missing_keywords / none) Content issue rules: * thin = word_count < 800 * outdated = content references specific years prior to {current_year} - 2 * missing_keywords = page ranks for fewer than 5 keywords * none = no obvious issues detected If multiple issues apply, list all separated by commas. Complete all calls before returning the final table.

Example Output (illustrative)

- A table per page showing: word count, H1, meta description excerpt, top 3 ranking keywords with positions, estimated traffic, and content issue flags (thin / outdated / missing_keywords)