Reddit SEO: 5-Step Guide to Search Engine & AI Visibility
Learn how to use Reddit for SEO to improve your organic search and AI visibility.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Shopify SEO: Optimization Guide for Beginners
Shopify SEO tips include creating a logical site structure, customizing your URL, and building backlinks.
Building Trust for SEO: Why It Matters & How to Do It
Learn why establishing trust in SEO is essential, gain practical tips, and download our checklist.
Off-Page SEO Checklist: Our Top 8 Tips
Use this off-page SEO checklist to increase your site‘s trustworthiness, authority, and search visibility.
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.
AI Mentions: How to Get LLMs to Mention Your Brand
AI mentions are references to your brand in ChatGPT, Google AI Overviews, etc. Learn why they‘re important.
Editors' Choice
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
13 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Marketing
How to track ChatGPT traffic for you and for competitors
Learn how to track ChatGPT traffic, benchmark against competitors, and connect AI visits to visibility signals.
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Boost your digital marketing efforts
News & Research
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.