Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it may not be accurate—or favorable.
Learn the basics of AI search, how it‘s growing, and what it takes to appear in AI-driven results in 2026
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
Learn how to measure and track your AI share of voice using Semrush, compare visibility with competitors, and take action to improve your AI presence.
Discover how to use Google Search Console to discover keyword opportunities + get more traffic to your site.
We ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search.