Top Museums Websites in Australia

Name: Top websites in Australia (Museums)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in Australia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

museumsvictoria.com.au

714.34K

12.87%91.91K

87.13%622.43K

↑35.04%

↑2.81%

Search

ngv.vic.gov.au

634.12K

23.61%149.69K

76.39%484.43K

↑36.71%

↓1.13%

Direct

australiazoo.com.au

343.69K

6.05%20.79K

93.95%322.89K

↑26.17%

↑62.96%

Direct

australian.museum

307.52K

37.83%116.33K

62.17%191.19K

↓23.19%

↓5.05%

Direct

imaxmelbourne.com.au

301.53K

26.11%78.72K

73.89%222.81K

↑24.42%

↑37.24%

Direct

slv.vic.gov.au

281.84K

41.45%116.81K

58.55%165.03K

↓25.03%

↑21.99%

Direct

invaluable.com

280.6K

27.6%77.44K

72.4%203.16K

↑13%

↓22.67%

Direct

zoo.org.au

244.29K

24.03%58.71K

75.97%185.57K

↑14.4%

↑31.28%

Direct

nianticlabs.com

236.91K

6.88%16.31K

93.12%220.6K

↓17.14%

↑23.95%

Direct

awm.gov.au

232.09K

64.18%148.96K

35.82%83.13K

↓14.18%

↓20.26%

Search

taronga.org.au

224.09K

39.83%89.26K

60.17%134.83K

↑23.54%

↓11.82%

Direct

visitsealife.com

204.49K

23.03%47.1K

76.97%157.39K

↓21.24%

↑11.87%

Direct

naa.gov.au

190.59K

85.86%163.65K

14.14%26.95K

↓7.97%

↑0.71%

Direct

nma.gov.au

188.82K

60.19%113.65K

39.81%75.17K

↓42.25%

↓18.62%

Search

qagoma.qld.gov.au

170.56K

15.91%27.14K

84.09%143.42K

↓11.57%

↑10.86%

Direct

smithsonianmag.com

166.36K

23.55%39.19K

76.45%127.18K

↓20.56%

↓4.18%

Search

australiaonthemap.org.au

142.01K

45.25%64.25K

54.75%77.76K

↓20.85%

0%

Direct

parksaustralia.gov.au

123.92K

8.61%10.67K

91.39%113.26K

↑785.29%

↓35.56%

Direct

ala.org.au

123.9K

53.29%66.02K

46.71%57.88K

↓16.83%

↓22.52%

Search

si.edu

111.91K

38.6%43.2K

61.4%68.71K

↓9.57%

↓22.46%

Direct

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Key Insights on Top Museums Websites in Australia on April 2026

As of April 2026, museumsvictoria.com.au leads Museums in Australia with 714.34K monthly visits. Its audience skews mobile-first (12.87% desktop / 12.87% mobile), and traffic is up month over month 35.04% and up year over year 2.81%. ngv.vic.gov.au holds second with 634.12K visits and a mobile-leaning mix (23.61% desktop / 76.39% mobile), while australiazoo.com.au ranks third with 343.69K visits.

Across the leaders, digitscotland.com is the most mobile-first (100% of visits), whereas alphahistory.com is the most desktop-reliant (100%). Momentum favors fossilageminerals.com in the latest month (7,652.52%), while animalia.bio shows the steepest pullback.

Acquisition patterns also differ: museumsvictoria.com.au is driven primarily by search, museumsvictoria.com.au by direct, and museumsvictoria.com.au by referral; overall, 49 of the top 100 sites are direct-led, 46 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in Australia