Top Museums Websites in the United Kingdom

Name: Top websites in United Kingdom (Museums)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in the United Kingdom, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

digitickets.co.uk

2.9M

7.68%222.8K

92.32%2.68M

↑16.5%

↑94.24%

Direct

nianticlabs.com

1.04M

3.23%33.76K

96.77%1.01M

↑61.74%

↑109.95%

Direct

tate.org.uk

1.02M

38.93%398.89K

61.07%625.65K

↑8.5%

↑10.96%

Direct

nhm.ac.uk

963.71K

21.01%202.44K

78.99%761.26K

↑16.17%

↑35.24%

Direct

nationalarchives.gov.uk

888.85K

26.97%239.74K

73.03%649.11K

↑1.46%

↓5.83%

Direct

vam.ac.uk

876.86K

38.84%340.59K

61.16%536.27K

↓1.75%

↑51.2%

Direct

english-heritage.org.uk

721.66K

27%194.87K

73%526.79K

↓0.07%

↓4.49%

Direct

findmypast.co.uk

648.36K

54.96%356.31K

45.04%292.05K

↓1.97%

↓6.45%

Direct

visitsealife.com

596.79K

7.72%46.1K

92.28%550.69K

↑30.26%

↑49.09%

Direct

chesterzoo.org

572.03K

7.15%40.91K

92.85%531.12K

↓1.08%

↑85.63%

Direct

sciencemuseum.org.uk

543.31K

18.16%98.66K

81.84%444.66K

↑22.16%

↑24.42%

Direct

britishmuseum.org

510.48K

35.67%182.1K

64.33%328.38K

↑6.85%

↑9.7%

Direct

kew.org

480.92K

27.67%133.06K

72.33%347.86K

↑12.73%

↑10%

Direct

baesystems.com

424.92K

33.54%142.51K

66.46%282.41K

↑3.5%

↑24.82%

Direct

twycrosszoo.org

406.76K

3.52%14.32K

96.48%392.44K

↓2.37%

↑158.18%

Direct

iwm.org.uk

399.02K

27.14%108.3K

72.86%290.72K

↑11.57%

↑10.17%

Direct

royalacademy.org.uk

376.89K

26.34%99.26K

73.66%277.64K

↑3.71%

↑40.1%

Direct

rmg.co.uk

364.08K

24.18%88.05K

75.82%276.03K

↑4.99%

↓1.35%

Direct

hrp.org.uk

358.92K

18.22%65.39K

81.78%293.53K

↓6.75%

↑19.05%

Direct

nationalgallery.org.uk

333.29K

38.5%128.32K

61.5%204.98K

↓10.4%

↓8.03%

Direct

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Key Insights on Top Museums Websites in the United Kingdom on February 2026

As of February 2026, digitickets.co.uk leads Museums in the United Kingdom with 2.9M monthly visits. Its audience skews mobile-first (7.68% desktop / 7.68% mobile), and traffic is up month over month 16.5% and up year over year 94.24%. nianticlabs.com holds second with 1.04M visits and a mobile-leaning mix (3.23% desktop / 96.77% mobile), while tate.org.uk ranks third with 1.02M visits.

Across the leaders, stockeldpark.co.uk is the most mobile-first (97.99% of visits), whereas moma.org is the most desktop-reliant (80.89%). Momentum favors wallacecollection.org in the latest month (105.12%), while airfix.com shows the steepest pullback.

Acquisition patterns also differ: digitickets.co.uk is driven primarily by search, digitickets.co.uk by direct, and digitickets.co.uk by referral; overall, 95 of the top 100 sites are direct-led, 4 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in the United Kingdom