Top Sporting Goods Websites in Italy

Name: Top websites in Italy (Sporting Goods)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Italy, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

decathlon.it

5.39M

27.55%1.48M

72.45%3.9M

↓37.89%

↑7.75%

Direct

nike.com

2.56M

18.98%485.63K

81.02%2.07M

↓36.09%

↓3.64%

Direct

cisalfasport.it

1.47M

23.59%346.83K

76.41%1.12M

↓41.27%

↑8.38%

Direct

adidas.it

1.37M

28.87%396.5K

71.13%976.74K

↓42.53%

↑13.68%

Direct

trekking.it

1.11M

2.84%31.47K

97.16%1.08M

↑128.23%

↑28.55%

Direct

maxisport.com

1.04M

22.38%232.99K

77.62%808.15K

↑38.44%

↓3.42%

Direct

tradeinn.com

964.66K

26.58%256.36K

73.42%708.3K

↓32.82%

↓6.34%

Direct

decathlon.net

783.44K

13.63%106.8K

86.37%676.64K

↓12.87%

↑5.96%

Direct

fis-ski.com

713.43K

30.6%218.31K

69.4%495.12K

↓23.4%

↑29.31%

Direct

nencinisport.it

646.39K

32.68%211.24K

67.32%435.15K

↓13.84%

↑6.39%

Direct

jdsports.it

615.27K

24.53%150.94K

75.47%464.34K

↓60.13%

↑13.6%

Direct

puma.com

584.39K

13.23%77.31K

86.77%507.08K

↑13.1%

↓0.81%

Direct

decathlon.com

567.24K

20.45%116K

79.55%451.24K

↓35.57%

↑54.27%

Direct

sportler.com

564.24K

29.06%163.95K

70.94%400.29K

↓27.76%

↑1.89%

Direct

df-sportspecialist.it

534.87K

28.88%154.5K

71.12%380.38K

↓11.73%

↑34.42%

Direct

thenorthface.com

483.04K

37.55%181.38K

62.45%301.66K

↓54.96%

↑965.34%

Direct

deporvillage.it

460.25K

41.13%189.32K

58.87%270.94K

↓32.29%

↑24.71%

Direct

oliunid.it

433.83K

19.86%86.14K

80.14%347.68K

↓7.5%

↑39.38%

Direct

newbalance.it

386.87K

30.1%116.45K

69.9%270.42K

↓53.22%

↑79.79%

Direct

privatesportshop.it

365.17K

49.88%182.15K

50.12%183.02K

↓54.56%

↑31.4%

Direct

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Key Insights on Top Sporting Goods Websites in Italy on February 2026

As of February 2026, decathlon.it leads Sporting Goods in Italy with 5.39M monthly visits. Its audience skews mobile-first (27.55% desktop / 27.55% mobile), and traffic is down month over month -37.89% and up year over year 7.75%. nike.com holds second with 2.56M visits and a mobile-leaning mix (18.98% desktop / 81.02% mobile), while cisalfasport.it ranks third with 1.47M visits.

Across the leaders, nplusbikes.com is the most mobile-first (99.81% of visits), whereas lordgunbicycles.com is the most desktop-reliant (63.21%). Momentum favors swattclub.com in the latest month (563.25%), while alltricks.it shows the steepest pullback.

Acquisition patterns also differ: decathlon.it is driven primarily by search, decathlon.it by direct, and decathlon.it by referral; overall, 78 of the top 100 sites are direct-led, 21 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Italy