Top Banking Websites in Italy

Name: Top websites in Italy (Banking)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in Italy, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

finecobank.com

5.69M

85.7%4.88M

14.3%813.79K

↓17.03%

↑10.42%

Direct

nexi.it

5.27M

33.21%1.75M

66.79%3.52M

↓20.25%

↑10.72%

Direct

intesasanpaolo.com

4.71M

67.4%3.17M

32.6%1.53M

↓22.7%

↓5.5%

Direct

facile.it

4.06M

24.67%1M

75.33%3.06M

↓22.88%

↓1.75%

Direct

unicredit.it

3.9M

69.32%2.7M

30.68%1.2M

↓32.97%

↓3.38%

Direct

ing.it

2.23M

31.35%699.18K

68.65%1.53M

↓16.19%

↑16.28%

Direct

finanzaonline.com

2.18M

27%587.63K

73%1.59M

↓0.05%

↓10.14%

Direct

segugio.it

2.12M

25.8%547.87K

74.2%1.58M

↓24.57%

↑9%

Direct

bancobpm.it

1.91M

68.66%1.31M

31.34%598.78K

↓13.61%

↓1.35%

Direct

sella.it

1.81M

50.99%922.81K

49.01%886.81K

↓18.26%

↑1.39%

Direct

mps.it

1.53M

65.1%996.22K

34.9%534.15K

↓25.18%

↓18.55%

Direct

cofidis.it

1.52M

22.21%336.58K

77.79%1.18M

↓8.15%

↑14.13%

Direct

soldionline.it

1.4M

24.13%337.8K

75.87%1.06M

↑7.68%

↓14.24%

Direct

bper.it

1.39M

60.62%843.3K

39.38%547.93K

↓2.62%

↑2.44%

Direct

credit-agricole.it

1.33M

63.74%849.94K

36.26%483.42K

↓22.14%

↓1.9%

Direct

credem.it

1.28M

53.66%684.71K

46.34%591.38K

↓23.02%

↓5.02%

Direct

bpergroup.net

1.11M

91.2%1.01M

8.8%97.54K

↓8.12%

↓5.54%

Referral

americanexpress.com

1.1M

43.66%478.43K

56.34%617.49K

↓26.89%

↓12.79%

Direct

compass.it

1.08M

14.58%157.41K

85.42%922.23K

↓37.77%

↑5.02%

Direct

wise.com

1.04M

35.57%370.72K

64.43%671.61K

↓18.08%

↑2.89%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Banking Websites in Italy on February 2026

As of February 2026, finecobank.com leads Banking in Italy with 5.69M monthly visits. Its audience skews desktop-first (85.7% desktop / 85.7% mobile), and traffic is down month over month -17.03% and up year over year 10.42%. nexi.it holds second with 5.27M visits and a mobile-leaning mix (33.21% desktop / 66.79% mobile), while intesasanpaolo.com ranks third with 4.71M visits.

Across the leaders, kreditiweb.com is the most mobile-first (99.36% of visits), whereas riaenvia.net is the most desktop-reliant (97.64%). Momentum favors visa.com in the latest month (282.26%), while mastercard.com shows the steepest pullback.

Acquisition patterns also differ: finecobank.com is driven primarily by search, finecobank.com by direct, and finecobank.com by referral; overall, 89 of the top 100 sites are direct-led, 3 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in Italy