Top Finance Websites in Colombia

Name: Top websites in Colombia (Finance)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Finance Websites in Colombia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

bancolombia.com

21.96M

35.44%7.78M

64.56%14.18M

↓7.82%

↑23.65%

Direct

pse.com.co

21.54M

29.19%6.29M

70.81%15.26M

↓17.9%

↓1.67%

Referral

yahoo.com

14.53M

79.56%11.56M

20.44%2.97M

↓23.91%

↑57.27%

Direct

nequi.com.co

14.13M

9.41%1.33M

90.59%12.8M

↑7%

↓19.55%

Direct

davivienda.com

5.66M

43.01%2.43M

56.99%3.23M

↓32.37%

↓21.78%

Direct

bancocajasocial.com

3.5M

14.01%490.64K

85.99%3.01M

↓25.55%

↑15.8%

Direct

suramericana.com

3.48M

45.94%1.6M

54.06%1.88M

↓12.07%

↑17.5%

Referral

nu.com.co

3.36M

10.35%348.18K

89.65%3.01M

↓13.36%

↑0.68%

Direct

sura.com

3.26M

38.72%1.26M

61.28%2M

↓13.89%

↑8.23%

Referral

baloto.com

3.21M

11.92%383.24K

88.08%2.83M

↓16.77%

↑47.49%

Direct

bbva.com.co

2.93M

24.76%724.39K

75.24%2.2M

↓12.31%

↓22.64%

Referral

wompi.co

2.37M

28.12%667.72K

71.88%1.71M

↓8.68%

↑30.01%

Direct

payulatam.com

2.31M

18.23%421.3K

81.77%1.89M

↑13.59%

↓32.29%

Direct

porvenir.com.co

2.02M

35.29%713.68K

64.71%1.31M

↓42.51%

↑10.26%

Direct

bancofalabella.com.co

1.95M

16.09%313.11K

83.91%1.63M

↑14.75%

↓9.52%

Direct

daviplata.com

1.94M

9.3%180.72K

90.7%1.76M

↓23.17%

↓10.79%

Direct

scotiabankcolpatria.com

1.94M

30.45%589.27K

69.55%1.35M

↓25.68%

↓23.81%

Direct

bancodebogota.com

1.93M

32.53%629.42K

67.47%1.31M

↓20.35%

↑3.87%

Direct

epayco.co

1.9M

29.64%563.31K

70.36%1.34M

↑4.04%

↓34.42%

Direct

dlocal.com

1.87M

4.87%91.19K

95.13%1.78M

↑14.4%

↑42.97%

Direct

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Key Insights on Top Finance Websites in Colombia on April 2026

As of April 2026, bancolombia.com leads Finance in Colombia with 21.96M monthly visits. Its audience skews mobile-first (35.44% desktop / 35.44% mobile), and traffic is down month over month -7.82% and up year over year 23.65%. pse.com.co holds second with 21.54M visits and a mobile-leaning mix (29.19% desktop / 70.81% mobile), while yahoo.com ranks third with 14.53M visits.

Across the leaders, thestreet.com is the most mobile-first (99.75% of visits), whereas ibancalculator.com is the most desktop-reliant (100%). Momentum favors thestreet.com in the latest month (226.52%), while bancoagrario.gov.co shows the steepest pullback.

Acquisition patterns also differ: bancolombia.com is driven primarily by search, bancolombia.com by direct, and bancolombia.com by referral; overall, 86 of the top 100 sites are direct-led, 3 are search-led, and 11 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Finance Websites in Colombia