Top Banking Websites in the United Kingdom

Name: Top websites in United Kingdom (Banking)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in the United Kingdom, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

natwest.com

14.76M

21.99%3.24M

78.01%11.51M

↓3.53%

↑25.22%

Direct

nationwide.co.uk

9.12M

27.27%2.49M

72.73%6.63M

↓7.73%

↑8.1%

Direct

santander.co.uk

8.96M

47.49%4.26M

52.51%4.71M

↓6.83%

↓14.16%

Direct

monzo.com

8.22M

8.92%733.13K

91.08%7.49M

↓5.89%

↑67.75%

Direct

lloydsbank.com

7.32M

45.05%3.3M

54.95%4.02M

↓5.12%

↓6.26%

Direct

lloydsbank.co.uk

6.57M

57.62%3.79M

42.38%2.79M

↓4.94%

↓15.3%

Direct

barclays.co.uk

5.97M

43.55%2.6M

56.45%3.37M

↓5.08%

↓12.03%

Direct

token.io

5.84M

0.27%15.9K

99.73%5.82M

↑2.78%

↑200.73%

Direct

americanexpress.com

5.66M

37.24%2.11M

62.76%3.55M

↑2.46%

↑31.32%

Direct

hsbc.co.uk

5.41M

38.84%2.1M

61.16%3.31M

↓7.31%

↓1.79%

Direct

halifax.co.uk

4.21M

37.29%1.57M

62.71%2.64M

↓6.35%

↓16.75%

Direct

capitalone.co.uk

3.35M

11.49%385.45K

88.51%2.97M

↓0.67%

↑11.44%

Direct

creditspring.co.uk

3.34M

2.48%82.87K

97.52%3.26M

↑1.82%

↑132.76%

Direct

wise.com

3.24M

53.52%1.74M

46.48%1.51M

↓2.59%

↓22.72%

Direct

barclaycard.co.uk

2.58M

26.51%684.79K

73.49%1.9M

↓7.1%

↑21.79%

Direct

virginmoney.com

2.32M

25.27%585.25K

74.73%1.73M

↓8.16%

↑4.31%

Direct

tsb.co.uk

2.21M

33.51%738.91K

66.49%1.47M

↓5.83%

↓15.09%

Direct

xe.com

2.15M

55.14%1.18M

44.86%962.35K

↓5.36%

↓16.52%

Direct

1stcentralinsurance.com

2.14M

11.09%236.77K

88.91%1.9M

↑1.29%

↑55.14%

Direct

rbs.co.uk

2.05M

35.48%725.51K

64.52%1.32M

↓2.7%

↓6.68%

Direct

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Key Insights on Top Banking Websites in the United Kingdom on February 2026

As of February 2026, natwest.com leads Banking in the United Kingdom with 14.76M monthly visits. Its audience skews mobile-first (21.99% desktop / 21.99% mobile), and traffic is down month over month -3.53% and up year over year 25.22%. nationwide.co.uk holds second with 9.12M visits and a mobile-leaning mix (27.27% desktop / 72.73% mobile), while santander.co.uk ranks third with 8.96M visits.

Across the leaders, token.io is the most mobile-first (99.73% of visits), whereas pointpay.io is the most desktop-reliant (100%). Momentum favors ofx.com in the latest month (143.9%), while marcus.co.uk shows the steepest pullback.

Acquisition patterns also differ: natwest.com is driven primarily by search, natwest.com by direct, and natwest.com by referral; overall, 92 of the top 100 sites are direct-led, 1 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in the United Kingdom