Top Accounting & Auditing Websites in New Zealand

Name: Top websites in New Zealand (Accounting & Auditing)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Accounting & Auditing Websites in New Zealand, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xero.com

2.64M

77.14%2.03M

22.86%602.86K

↓12.71%

↑9.92%

Direct

paye.net.nz

459.2K

24.03%110.34K

75.97%348.86K

↓54.12%

↑33.88%

Direct

myob.com

242.04K

86.95%210.44K

13.05%31.59K

↓33.77%

↓11.66%

Direct

ipayroll.co.nz

203.54K

30.24%61.55K

69.76%141.99K

↓2.73%

↑3.21%

Direct

fergus.com

81.67K

74.09%60.51K

25.91%21.17K

↓21.32%

↓20.67%

Direct

hnry.co.nz

75.55K

67.55%51.03K

32.45%24.51K

↓38.57%

↑1.82%

Direct

approvalmax.com

56.77K

100%56.77K

-

↓18.58%

↓26.8%

Direct

agrismart.co.nz

50.79K

8.92%4.53K

91.08%46.26K

↑1,042.12%

↑106.44%

Direct

charteredaccountantsanz.com

43.49K

100%43.49K

-

↓33.13%

↓15.81%

Direct

kiwitax.co.nz

42.52K

39.34%16.73K

60.66%25.79K

↑69.72%

↑9.42%

Search

hubdoc.com

40.4K

100%40.4K

-

↓29.94%

↑0.68%

Direct

thesalarycalculator.co.uk

39.04K

-

100%39.04K

↓48.41%

↑1,453.57%

Direct

tradifyhq.com

38.48K

80.79%31.09K

19.21%7.39K

↓50.01%

↓6.59%

Direct

crystalpayroll.co.nz

37.22K

82.62%30.75K

17.38%6.47K

↓46.94%

↑143.15%

Direct

nzbn.govt.nz

35.08K

100%35.08K

-

↓47.51%

↑17.76%

Search

myrefund.co.nz

32.73K

4.9%1.6K

95.1%31.13K

↑346.29%

↑22.57%

Search

businessdescription.co.nz

27.55K

73.58%20.27K

26.42%7.28K

↑50.25%

↑23.21%

Referral

deloitte.com

24.05K

76.92%18.5K

23.08%5.55K

↓41.94%

↓29.58%

Direct

infoodle.com

23.04K

70.19%16.17K

29.81%6.87K

↓1.29%

↓42.04%

Direct

manawanui.org.nz

22.21K

41.41%9.2K

58.59%13.01K

↑78.55%

↓1.13%

Direct

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Key Insights on Top Accounting & Auditing Websites in New Zealand on April 2026

As of April 2026, xero.com leads Accounting & Auditing in New Zealand with 2.64M monthly visits. Its audience skews desktop-first (77.14% desktop / 77.14% mobile), and traffic is down month over month -12.71% and up year over year 9.92%. paye.net.nz holds second with 459.2K visits and a mobile-leaning mix (24.03% desktop / 75.97% mobile), while myob.com ranks third with 242.04K visits.

Across the leaders, thesalarycalculator.co.uk is the most mobile-first (100% of visits), whereas approvalmax.com is the most desktop-reliant (100%). Momentum favors iorder.com.au in the latest month (6,732.61%), while bdo.com.ph shows the steepest pullback.

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 65 of the top 100 sites are direct-led, 27 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Accounting & Auditing Websites in New Zealand