Top Accounting & Auditing Websites in New Zealand

Name: Top websites in New Zealand (Accounting & Auditing)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Accounting & Auditing Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

xero.com

2.76M

79.35%2.19M

20.65%569.74K

↑12.76%

↑8.46%

Direct

paye.net.nz

478.21K

21.85%104.49K

78.15%373.72K

↓15.78%

↑4.47%

Direct

myob.com

262.89K

76.6%201.36K

23.4%61.52K

↓52.77%

↓17.15%

Direct

ipayroll.co.nz

246.59K

44.72%110.28K

55.28%136.31K

↑15.1%

↑26%

Direct

fergus.com

168.65K

59.81%100.87K

40.19%67.78K

↑51.4%

↓8.2%

Direct

agrismart.co.nz

72.91K

7%5.1K

93%67.8K

↓8.91%

↑274.79%

Direct

crystalpayroll.co.nz

68.12K

54.96%37.44K

45.04%30.68K

↑24.23%

↑156.76%

Direct

thesalarycalculator.co.uk

60.37K

-

100%60.37K

↑34.13%

↑793.19%

Direct

hubdoc.com

53.62K

100%53.62K

-

↑28.65%

↑4.57%

Direct

hnry.co.nz

52.14K

87.9%45.84K

12.1%6.31K

↑22.25%

↓0.55%

Direct

cpaaustralia.com.au

51.89K

18.02%9.35K

81.98%42.54K

↑387.36%

↓67.88%

Direct

approvalmax.com

48.24K

100%48.24K

-

↑44.09%

↓27.87%

Direct

infoodle.com

46.82K

62.36%29.2K

37.64%17.62K

↑89.03%

↓2.55%

Direct

nzbn.govt.nz

38.73K

100%38.73K

-

↓39.31%

↑12.59%

Direct

charteredaccountantsanz.com

35.21K

85.76%30.19K

14.24%5.02K

↑2.26%

↓16.74%

Direct

insolvency.govt.nz

35.01K

7.47%2.62K

92.53%32.4K

↑29.93%

↑117.39%

Direct

tradifyhq.com

34.92K

100%34.92K

-

↓21.16%

↓12.37%

Direct

yourpayroll.com.au

32.23K

26.49%8.54K

73.51%23.69K

↑636.83%

↑24.24%

Direct

businessregisters.govt.nz

31.99K

80.02%25.6K

19.98%6.39K

↓29.96%

↑55.64%

Referral

acclipse.com

31.52K

100%31.52K

-

↓6.5%

↑136.83%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Accounting & Auditing Websites in New Zealand on February 2026

As of February 2026, xero.com leads Accounting & Auditing in New Zealand with 2.76M monthly visits. Its audience skews desktop-first (79.35% desktop / 79.35% mobile), and traffic is up month over month 12.76% and up year over year 8.46%. paye.net.nz holds second with 478.21K visits and a mobile-leaning mix (21.85% desktop / 78.15% mobile), while myob.com ranks third with 262.89K visits.

Across the leaders, thesalarycalculator.co.uk is the most mobile-first (100% of visits), whereas hubdoc.com is the most desktop-reliant (100%). Momentum favors businessnetworking.nz in the latest month (2,462.88%), while payroll.co.nz shows the steepest pullback.

Acquisition patterns also differ: xero.com is driven primarily by search, xero.com by direct, and xero.com by referral; overall, 71 of the top 100 sites are direct-led, 20 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Accounting & Auditing Websites in New Zealand