Top Wine & Spirits Websites in New Zealand

Name: Top websites in New Zealand (Wine & Spirits)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wine & Spirits Websites in New Zealand, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

liquorland.co.nz

196.16K

30.45%59.72K

69.55%136.44K

↓17.85%

↑2.41%

Search

webbs.co.nz

139.18K

35.17%48.95K

64.83%90.23K

↑10.42%

↑51.31%

Direct

superliquor.co.nz

121.95K

37.59%45.84K

62.41%76.11K

↓31.03%

↓22.05%

Search

bigbarrel.co.nz

121.95K

14.99%18.28K

85.01%103.67K

↑87.9%

↑16.12%

Direct

whiskyandmore.co.nz

116.92K

27.87%32.59K

72.13%84.33K

↓35.77%

↑47.56%

Direct

manowar.co.nz

53.79K

3.16%1.7K

96.84%52.1K

↑37.21%

↑35.62%

Search

majestic.co.uk

52.04K

0.87%453

99.13%51.59K

↓22.05%

↑5,102.08%

Direct

blackmarket.co.nz

50.69K

35.22%17.86K

64.78%32.84K

↑93.5%

↓28.72%

Direct

winejobsonline.com

43.12K

0%2

100%43.12K

↓29.1%

↑70.77%

Direct

wsetglobal.com

40.92K

2.83%1.16K

97.17%39.76K

↓38.37%

↑1,666.5%

Direct

activehosted.com

39.74K

64.67%25.7K

35.33%14.04K

↓11.6%

↓13.95%

Direct

localwineschool.com

37.52K

-

100%37.52K

↓46.98%

↑89,694.92%

Direct

herberthall.co.uk

37.52K

-

100%37.52K

↓23.63%

0%

Direct

danmurphys.com.au

36.26K

6.6%2.4K

93.4%33.87K

↑277.19%

↓14.49%

Direct

winecollective.direct

35.74K

8.15%2.91K

91.85%32.83K

↓47.55%

↑111.84%

Direct

wineware.co.uk

32.83K

-

100%32.83K

↓39.86%

↑14,950.81%

Direct

theriedelshop.co.uk

32.83K

-

100%32.83K

0%

Paid

thirstyliquor.co.nz

32.31K

17.45%5.64K

82.55%26.67K

↑6.94%

↑88.02%

Search

liquorlegends.co.nz

26.5K

33.25%8.81K

66.75%17.69K

↓65.8%

↓16.13%

Direct

warehouseliquor.co.nz

24.96K

0.01%2

99.99%24.96K

↑1.11%

↑11.78%

Direct

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Key Insights on Top Wine & Spirits Websites in New Zealand on June 2026

As of June 2026, liquorland.co.nz leads Wine & Spirits in New Zealand with 196.16K monthly visits. Its audience skews mobile-first (30.45% desktop / 30.45% mobile), and traffic is down month over month -17.85% and up year over year 2.41%. webbs.co.nz holds second with 139.18K visits and a mobile-leaning mix (35.17% desktop / 64.83% mobile), while superliquor.co.nz ranks third with 121.95K visits.

Across the leaders, localwineschool.com is the most mobile-first (100% of visits), whereas brandymelville.com is the most desktop-reliant (100%). Momentum favors topshelfliquor.co.nz in the latest month (31,055.77%), while advintage.co.nz shows the steepest pullback.

Acquisition patterns also differ: liquorland.co.nz is driven primarily by search, liquorland.co.nz by direct, and liquorland.co.nz by referral; overall, 68 of the top 100 sites are direct-led, 29 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wine & Spirits Websites in New Zealand