Top Sports Websites in New Zealand

Name: Top websites in New Zealand (Sports)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sports Websites in New Zealand, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

vipbox.lc

3.4M

6.36%216.28K

93.64%3.19M

↑75.72%

↓2.53%

Direct

espncricinfo.com

2.85M

17.54%499.12K

82.46%2.35M

↑5.07%

↓7.17%

Direct

tab.co.nz

1.87M

27.91%520.67K

72.09%1.35M

↑0.43%

↓13.74%

Direct

nrl.com

1.22M

16.21%197.05K

83.79%1.02M

↑169.5%

↓1.35%

Direct

espn.com

1.11M

28.97%320.61K

71.03%786.06K

↑12.89%

↓10.92%

Direct

skysports.com

888.4K

4.18%37.13K

95.82%851.26K

↑149.04%

↑70.39%

Direct

sky.co.nz

834.52K

21.54%179.79K

78.46%654.73K

↑16.85%

↑2.46%

Direct

golf.co.nz

713.89K

18.71%133.57K

81.29%580.32K

↓17.88%

↑108.09%

Direct

newstalkzb.co.nz

652.84K

20.17%131.69K

79.83%521.15K

↓3.51%

↑23.03%

Direct

rugbypass.com

547.23K

4.61%25.22K

95.39%522.01K

↑43.7%

↓4.09%

Direct

ticketek.co.nz

500.62K

18.13%90.74K

81.87%409.88K

↓6.96%

↑23.89%

Direct

sporty.co.nz

480.17K

31.48%151.15K

68.52%329.01K

↑6.05%

↑16.08%

Direct

skysportnow.co.nz

470.97K

65.54%308.67K

34.46%162.3K

↑53.41%

↓4.64%

Direct

flicket.co.nz

455.97K

26.77%122.04K

73.23%333.92K

↓45.3%

↑61.96%

Direct

atptour.com

447.71K

5.45%24.4K

94.55%423.31K

↑107.38%

↑46.66%

Direct

chess.com

436.2K

76.28%332.74K

23.72%103.46K

↑14.21%

↓37.68%

Direct

icc-cricket.com

413.43K

18.74%77.5K

81.26%335.93K

↑393.11%

↑35.5%

Direct

strava.com

400.88K

43.58%174.69K

56.42%226.19K

↑11.48%

↓3.6%

Direct

warriors.kiwi

379.05K

3.82%14.46K

96.18%364.58K

↑69.04%

↑40.73%

Direct

afc-chat.co.uk

373.76K

-

100%373.76K

↓28.49%

↑822.65%

Direct

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Key Insights on Top Sports Websites in New Zealand on February 2026

As of February 2026, vipbox.lc leads Sports in New Zealand with 3.4M monthly visits. Its audience skews mobile-first (6.36% desktop / 6.36% mobile), and traffic is up month over month 75.72% and down year over year -2.53%. espncricinfo.com holds second with 2.85M visits and a mobile-leaning mix (17.54% desktop / 82.46% mobile), while tab.co.nz ranks third with 1.87M visits.

Across the leaders, afc-chat.co.uk is the most mobile-first (100% of visits), whereas fotmob.com is the most desktop-reliant (93.99%). Momentum favors windrossfarm.co.nz in the latest month (9,023.96%), while ruck.co.uk shows the steepest pullback.

Acquisition patterns also differ: vipbox.lc is driven primarily by search, vipbox.lc by direct, and vipbox.lc by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sports Websites in New Zealand