Top Apparel & Fashion Websites in Austria

Name: Top websites in Austria (Apparel & Fashion)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Austria, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.at

2.08M

31.25%650.89K

68.75%1.43M

↓26.04%

↓17.13%

Direct

hm.com

740.15K

32.08%237.4K

67.92%502.75K

↓46.39%

↑7.58%

Direct

vinted.at

561.8K

75.36%423.37K

24.64%138.43K

↓15.62%

↑37.69%

Direct

shein.com

495.27K

36.04%178.51K

63.96%316.76K

↓14.51%

↓26.61%

Direct

aboutyou.at

483.89K

22.32%107.99K

77.68%375.9K

↓10.99%

↓15.44%

Direct

peek-cloppenburg.at

419.61K

25.87%108.55K

74.13%311.07K

↓25.17%

↓27.84%

Direct

zara.com

366.18K

39.31%143.96K

60.69%222.22K

↓60.62%

↓21.45%

Direct

zalando-lounge.at

294.69K

59.46%175.22K

40.54%119.47K

↓19.96%

↓13.71%

Direct

breuninger.com

284.78K

36.42%103.71K

63.58%181.07K

↓42.57%

↑26.71%

Direct

threads.com

264.23K

34.33%90.7K

65.67%173.53K

↓15.56%

↑122,602.83%

Direct

deichmann.com

230.44K

19.95%45.97K

80.05%184.47K

↓27.54%

↓39.52%

Direct

c-and-a.com

226.83K

28.96%65.7K

71.04%161.14K

↓46.03%

↓26.45%

Direct

bonprix.at

219.82K

21.85%48.03K

78.15%171.79K

↓63.31%

↓16.64%

Direct

uniqlo.com

206.69K

24.91%51.48K

75.09%155.21K

↑36.61%

↑11.25%

Direct

asos.com

188.33K

36.85%69.4K

63.15%118.94K

↓29.63%

↓8.57%

Direct

tradeinn.com

173.19K

32.57%56.41K

67.43%116.78K

↑39.51%

↓13.7%

Direct

next.at

172.36K

8.43%14.52K

91.57%157.83K

↑259.54%

↑75.26%

Direct

ernstings-family.at

152.44K

6.45%9.83K

93.55%142.62K

↑11.19%

↓8.04%

Direct

tkmaxx.com

146.64K

21.45%31.46K

78.55%115.18K

↓26.12%

↑28.84%

Direct

momoxfashion.com

145.12K

12.08%17.53K

87.92%127.59K

↑204.72%

↓13.4%

Direct

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Key Insights on Top Apparel & Fashion Websites in Austria on February 2026

As of February 2026, zalando.at leads Apparel & Fashion in Austria with 2.08M monthly visits. Its audience skews mobile-first (31.25% desktop / 31.25% mobile), and traffic is down month over month -26.04% and down year over year -17.13%. hm.com holds second with 740.15K visits and a mobile-leaning mix (32.08% desktop / 67.92% mobile), while vinted.at ranks third with 561.8K visits.

Across the leaders, noveltori.com is the most mobile-first (100% of visits), whereas vinted.de is the most desktop-reliant (97.92%). Momentum favors meermin.com in the latest month (5,836.71%), while reiss.com shows the steepest pullback.

Acquisition patterns also differ: zalando.at is driven primarily by search, zalando.at by direct, and zalando.at by referral; overall, 93 of the top 100 sites are direct-led, 7 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Austria