Top Apparel & Fashion Websites in Romania

Name: Top websites in Romania (Apparel & Fashion)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Romania, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

shein.com

2.83M

8.43%238.32K

91.57%2.59M

↓24.19%

↑101.3%

Direct

hm.com

953.42K

13.04%124.33K

86.96%829.08K

↓35.81%

↓10.65%

Direct

fashiondays.ro

764.96K

19%145.34K

81%619.63K

↓25.81%

↓17.94%

Direct

otter.ro

697.19K

8.38%58.45K

91.62%638.75K

↑2.56%

↑2.48%

Direct

epantofi.ro

678.9K

12.72%86.39K

87.28%592.51K

↓40.41%

↓22.78%

Direct

sportisimo.ro

627.18K

15.07%94.52K

84.93%532.66K

↓29.87%

↓9.4%

Direct

sinsay.com

608.24K

17.32%105.32K

82.68%502.92K

↓52.8%

↓18.8%

Direct

zara.com

577.04K

24.32%140.32K

75.68%436.73K

↓50.79%

↓16.61%

Direct

aboutyou.ro

491.78K

37.33%183.58K

62.67%308.2K

↓46.63%

↓25.42%

Direct

answear.ro

458.46K

20.94%96.01K

79.06%362.45K

↓40.78%

↓16.08%

Direct

threads.com

408.77K

27.53%112.52K

72.47%296.26K

↓49.62%

↑195,035.98%

Direct

remixshop.com

350.81K

24.82%87.07K

75.18%263.74K

↓39.39%

↓29.89%

Direct

reserved.com

337.17K

17.23%58.08K

82.77%279.09K

↓66.12%

↑1.49%

Direct

bonprix.ro

311.21K

17.46%54.34K

82.54%256.87K

↓33.22%

↓29.51%

Direct

mango.com

308.65K

15.3%47.23K

84.7%261.41K

↓10.16%

↑24.17%

Direct

modivo.ro

297.3K

16.26%48.34K

83.74%248.97K

↓37.05%

↓20.31%

Direct

aboutyou.com

261.38K

0.33%858

99.67%260.53K

↑144.32%

↑25.63%

Direct

footshop.ro

252.39K

18.66%47.1K

81.34%205.3K

↑9.98%

↓30.04%

Direct

mangooutlet.com

224.19K

10.41%23.34K

89.59%200.86K

↑6.51%

↑0.08%

Direct

cropp.com

224.18K

11.28%25.29K

88.72%198.89K

↓45.02%

↓12.96%

Direct

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Key Insights on Top Apparel & Fashion Websites in Romania on February 2026

As of February 2026, shein.com leads Apparel & Fashion in Romania with 2.83M monthly visits. Its audience skews mobile-first (8.43% desktop / 8.43% mobile), and traffic is down month over month -24.19% and up year over year 101.3%. hm.com holds second with 953.42K visits and a mobile-leaning mix (13.04% desktop / 86.96% mobile), while fashiondays.ro ranks third with 764.96K visits.

Across the leaders, carpisa.it is the most mobile-first (100% of visits), whereas massimodutti.com is the most desktop-reliant (55.63%). Momentum favors carpisa.it in the latest month (1,335.98%), while oysho.com shows the steepest pullback.

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 98 of the top 100 sites are direct-led, 2 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Romania