Top Apparel & Fashion Websites in Denmark

Name: Top websites in Denmark (Apparel & Fashion)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Denmark, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.dk

2.62M

47.96%1.26M

52.04%1.37M

↓10.14%

↑25.43%

Direct

magasin.dk

2.06M

22.71%467.61K

77.29%1.59M

↓3.53%

↑53.36%

Direct

boozt.com

1.59M

29.49%469.47K

70.51%1.12M

↓2.7%

↑45.92%

Paid

shein.com

825.58K

38.17%315.08K

61.83%510.5K

↓3.54%

↑49.68%

Direct

hm.com

796.29K

51.28%408.33K

48.72%387.95K

↓5.83%

↑13.67%

Direct

zara.com

777.9K

49.79%387.35K

50.21%390.55K

↑2.17%

↑37.94%

Direct

uniqlo.com

734.47K

22.06%162.05K

77.94%572.43K

↑24.7%

↑112.98%

Direct

sport24.dk

651.3K

27.25%177.5K

72.75%473.8K

↓11.21%

↑15.49%

Direct

ginatricot.com

561.04K

19.57%109.79K

80.43%451.24K

↓11.39%

↑220.65%

Direct

arket.com

542.61K

14.63%79.4K

85.37%463.21K

↓37.94%

↑288.91%

Direct

salling.dk

480.66K

24.74%118.92K

75.26%361.74K

↓14.41%

↑109.04%

Direct

ellos.dk

453.77K

18.93%85.91K

81.07%367.86K

↑14.65%

↑96.38%

Direct

stylepit.dk

442.89K

8.45%37.42K

91.55%405.47K

↑31.91%

↑62.95%

Direct

asos.com

407.08K

61.04%248.5K

38.96%158.59K

↓4.57%

↑4.43%

Direct

na-kd.com

384.35K

31.82%122.28K

68.18%262.07K

↑45.72%

↑97.33%

Direct

luksusbaby.dk

381.73K

7.59%28.96K

92.41%352.78K

↑56.42%

↑137.94%

Direct

booztlet.com

332.08K

23.53%78.15K

76.47%253.93K

↓23.56%

↑40.05%

Direct

aboutyou.dk

308.78K

37.33%115.27K

62.67%193.5K

↑57.01%

↑63.69%

Direct

onthatass.com

308.29K

2.31%7.13K

97.69%301.16K

↑20.14%

↑50.44%

Direct

weekday.com

286.43K

41.91%120.04K

58.09%166.39K

↓42.88%

↑199.37%

Direct

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Key Insights on Top Apparel & Fashion Websites in Denmark on February 2026

As of February 2026, zalando.dk leads Apparel & Fashion in Denmark with 2.62M monthly visits. Its audience skews mobile-first (47.96% desktop / 47.96% mobile), and traffic is down month over month -10.14% and up year over year 25.43%. magasin.dk holds second with 2.06M visits and a mobile-leaning mix (22.71% desktop / 77.29% mobile), while boozt.com ranks third with 1.59M visits.

Across the leaders, parksproject.us is the most mobile-first (100% of visits), whereas sokkeposten.dk is the most desktop-reliant (100%). Momentum favors 66north.com in the latest month (668.89%), while 2trendy.dk shows the steepest pullback.

Acquisition patterns also differ: zalando.dk is driven primarily by search, zalando.dk by direct, and zalando.dk by referral; overall, 90 of the top 100 sites are direct-led, 1 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Denmark