Top Apparel & Fashion Websites in Germany

Name: Top websites in Germany (Apparel & Fashion)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Germany, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.de

19.56M

33.36%6.52M

66.64%13.03M

↓18.39%

↑10.37%

Direct

shein.com

9.5M

14.88%1.41M

85.12%8.09M

↓16.62%

↑80.62%

Direct

vinted.de

7.71M

58.6%4.52M

41.4%3.19M

↓10.7%

↑37.26%

Direct

hm.com

7.14M

21.99%1.57M

78.01%5.57M

↓14.42%

↑8.41%

Direct

aboutyou.de

4.33M

27.61%1.19M

72.39%3.13M

↓26.18%

↑12.73%

Direct

zara.com

3.97M

34.3%1.36M

65.7%2.61M

↓13.21%

↑25.59%

Direct

bonprix.de

3.86M

18.19%702.69K

81.81%3.16M

↓31.33%

↓6.66%

Direct

breuninger.com

3.71M

31.25%1.16M

68.75%2.55M

↓21.52%

↑25.09%

Direct

threads.com

3.45M

47.09%1.63M

52.91%1.83M

↓21.09%

↑38,682.91%

Direct

asos.com

3.18M

30.45%968.67K

69.55%2.21M

↓21.13%

↑6.4%

Direct

limango.de

3.04M

22.7%688.93K

77.3%2.35M

↓24.94%

↑6.86%

Direct

deichmann.com

2.7M

13.5%364.56K

86.5%2.34M

↓27.34%

↓6.61%

Direct

peek-cloppenburg.de

2.4M

23.92%574.52K

76.08%1.83M

↓36.37%

↓8.92%

Direct

ernstings-family.de

2.39M

9.31%222.43K

90.69%2.17M

↑4.49%

↑26.77%

Direct

zalando-lounge.de

2.26M

50.13%1.13M

49.87%1.12M

↓2.77%

↑20.29%

Direct

uniqlo.com

2.17M

38.19%829.51K

61.81%1.34M

↓5.03%

↑50.5%

Direct

baur.de

1.85M

29.03%536.47K

70.97%1.31M

↓47.91%

↓11.07%

Direct

bergzeit.de

1.85M

29.71%548.78K

70.29%1.3M

↓27.15%

↑26.24%

Direct

sellpy.de

1.76M

30.05%528.36K

69.95%1.23M

↓24.76%

↑68.76%

Direct

c-and-a.com

1.71M

25.79%441.92K

74.21%1.27M

↓41.54%

↓12.7%

Direct

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Key Insights on Top Apparel & Fashion Websites in Germany on February 2026

As of February 2026, zalando.de leads Apparel & Fashion in Germany with 19.56M monthly visits. Its audience skews mobile-first (33.36% desktop / 33.36% mobile), and traffic is down month over month -18.39% and up year over year 10.37%. shein.com holds second with 9.5M visits and a mobile-leaning mix (14.88% desktop / 85.12% mobile), while vinted.de ranks third with 7.71M visits.

Across the leaders, sellpy.com is the most mobile-first (98.54% of visits), whereas karmanow.com is the most desktop-reliant (74.43%). Momentum favors cecil.de in the latest month (135.32%), while sportspar.de shows the steepest pullback.

Acquisition patterns also differ: zalando.de is driven primarily by search, zalando.de by direct, and zalando.de by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Germany