Top Apparel & Fashion Websites in Finland

Name: Top websites in Finland (Apparel & Fashion)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Finland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.fi

1.13M

42.51%479.67K

57.49%648.58K

↓32.23%

↓1.17%

Direct

threads.com

548.47K

44.35%243.24K

55.65%305.23K

↓10.82%

↑64,138.35%

Direct

hm.com

519.05K

23.95%124.3K

76.05%394.75K

↓16.54%

↓3.26%

Direct

stockmann.com

423.16K

25.09%106.16K

74.91%317.01K

↓32.44%

↓21.42%

Direct

makia.com

259.14K

1.6%4.14K

98.4%255K

↑22.17%

↑507.34%

Direct

osw.fi

237.63K

0.06%131

99.94%237.5K

↑29.84%

↑19,940.1%

Direct

boozt.com

236.39K

54.59%129.05K

45.41%107.34K

↓34.48%

↓17.72%

Direct

inchstore.com

228.64K

1.98%4.52K

98.02%224.12K

↑26.78%

↑1,982.96%

Direct

carlings.com

222.84K

5.57%12.41K

94.43%210.43K

↑369.49%

↑52.06%

Direct

def-shop.fi

219.06K

0.71%1.56K

99.29%217.5K

↑29.28%

↑623.7%

Direct

gymshark.com

213.83K

2.72%5.82K

97.28%208.01K

↑6.33%

↑198.22%

Direct

arket.com

205.36K

11.93%24.51K

88.07%180.85K

↑57.64%

↑122.25%

Direct

tommy.com

201.14K

1.81%3.64K

98.19%197.5K

↑15.81%

↑440.97%

Direct

vqfit.com

200.33K

0.17%331

99.83%200K

↑15.86%

↑4,405.17%

Direct

plt.fi

197.5K

-

100%197.5K

↑737.86%

↑352.25%

Direct

varusteleka.com

192.78K

31.43%60.59K

68.57%132.2K

↓7.62%

↑95.78%

Direct

hikipanta.fi

191.42K

2.97%5.68K

97.03%185.75K

↓6.28%

↑269.5%

Direct

bbcicecream.eu

190.31K

0.16%312

99.84%190K

↑14.41%

↑11,080.92%

Direct

mango.com

177.12K

7.55%13.36K

92.45%163.76K

↑40.46%

↑99.13%

Direct

dressmann.com

170.58K

16.66%28.41K

83.34%142.17K

↑0.58%

↑21.77%

Direct

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Key Insights on Top Apparel & Fashion Websites in Finland on February 2026

As of February 2026, zalando.fi leads Apparel & Fashion in Finland with 1.13M monthly visits. Its audience skews mobile-first (42.51% desktop / 42.51% mobile), and traffic is down month over month -32.23% and down year over year -1.17%. threads.com holds second with 548.47K visits and a mobile-leaning mix (44.35% desktop / 55.65% mobile), while hm.com ranks third with 519.05K visits.

Across the leaders, plt.fi is the most mobile-first (100% of visits), whereas grailed.com is the most desktop-reliant (81.54%). Momentum favors valkoisenliekinvoima.fi in the latest month (1,281,100%), while paapiidesign.com shows the steepest pullback.

Acquisition patterns also differ: zalando.fi is driven primarily by search, zalando.fi by direct, and zalando.fi by referral; overall, 73 of the top 100 sites are direct-led, 22 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Finland