Top Apparel & Fashion Websites in Finland

Name: Top websites in Finland (Apparel & Fashion)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Finland, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.fi

1.79M

33.95%609.25K

66.05%1.19M

↑7.29%

↓3.03%

Direct

hm.com

685.4K

24.1%165.21K

75.9%520.19K

↑66.41%

↓8.27%

Direct

threads.com

544.39K

51.39%279.74K

48.61%264.65K

↓34.53%

↑563.55%

Direct

boozt.com

515.16K

27.08%139.49K

72.92%375.68K

↓13.22%

↓17.89%

Direct

stockmann.com

472.18K

28.18%133.05K

71.82%339.13K

↓4.32%

↓19.71%

Direct

ginatricot.com

337.75K

10.15%34.28K

89.85%303.48K

↑59.38%

↑92.05%

Direct

aboutyou.fi

304.15K

17.89%54.41K

82.11%249.75K

↑84.09%

↓13.34%

Direct

dressmann.com

249.3K

23.08%57.55K

76.92%191.76K

↑17.64%

↑10.15%

Direct

lindex.com

188.56K

16.59%31.29K

83.41%157.27K

↑36.04%

↓11.16%

Direct

bonprix.fi

185.29K

22.22%41.17K

77.78%144.12K

↑28.81%

↓18.77%

Direct

hikipanta.fi

184.18K

1.88%3.46K

98.12%180.72K

↓4.67%

↑511.4%

Direct

carlings.com

175.15K

10.36%18.14K

89.64%157.01K

↓24.19%

↑55.88%

Direct

varusteleka.com

169.85K

43.34%73.61K

56.66%96.24K

↓20.92%

↓7.34%

Direct

makia.com

163.4K

2.99%4.88K

97.01%158.52K

↓17.17%

↑667.09%

Direct

gymshark.com

161.12K

7.17%11.55K

92.83%149.57K

↓15.01%

↑374.36%

Direct

artofmanliness.com

156.31K

0.24%372

99.76%155.94K

↓0.2%

↑84.7%

Direct

next.fi

154.89K

10.15%15.72K

89.85%139.17K

↓7.44%

↑95.07%

Direct

tommy.com

151.14K

4.65%7.03K

95.35%144.12K

↓21.72%

↑822.35%

Direct

osw.fi

144.23K

-

100%144.23K

↓17.49%

↑22,502.99%

Direct

plt.fi

142.23K

0.47%665

99.53%141.56K

↓22.79%

↑3,174.98%

Direct

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Key Insights on Top Apparel & Fashion Websites in Finland on June 2026

As of June 2026, zalando.fi leads Apparel & Fashion in Finland with 1.79M monthly visits. Its audience skews mobile-first (33.95% desktop / 33.95% mobile), and traffic is up month over month 7.29% and down year over year -3.03%. hm.com holds second with 685.4K visits and a mobile-leaning mix (24.1% desktop / 75.9% mobile), while threads.com ranks third with 544.39K visits.

Across the leaders, osw.fi is the most mobile-first (100% of visits), whereas grailed.com is the most desktop-reliant (79.2%). Momentum favors hellosunflower.com in the latest month (6,352.93%), while halonen.fi shows the steepest pullback.

Acquisition patterns also differ: zalando.fi is driven primarily by search, zalando.fi by direct, and zalando.fi by referral; overall, 86 of the top 100 sites are direct-led, 12 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Finland