Top Apparel & Fashion Websites in Switzerland

Name: Top websites in Switzerland (Apparel & Fashion)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Switzerland, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.ch

2.93M

46.13%1.35M

53.87%1.58M

↑12.19%

↑10.73%

Direct

hm.com

867.19K

28.89%250.51K

71.11%616.68K

↑28.27%

↑31.15%

Direct

shein.com

659.91K

41.12%271.37K

58.88%388.54K

↑32.45%

↑41.8%

Direct

bonprix.ch

479.03K

17.79%85.22K

82.21%393.81K

↑17.58%

↑1.3%

Direct

dosenbach.ch

421.84K

20.41%86.08K

79.59%335.76K

↑22%

↑0.07%

Direct

zalando-lounge.ch

415.06K

74.97%311.18K

25.03%103.88K

↓14.2%

↑19.48%

Direct

threads.com

403.14K

62.78%253.1K

37.22%150.04K

↑4.41%

↑939.41%

Direct

aboutyou.ch

363.67K

41.93%152.47K

58.07%211.2K

↓12.62%

↑22.95%

Direct

laredoute.ch

362.27K

31.91%115.6K

68.09%246.67K

↓6.02%

↓0.99%

Direct

zara.com

330.47K

48.43%160.04K

51.57%170.43K

↑9.11%

↑8.71%

Direct

breuninger.com

216.02K

33.96%73.37K

66.04%142.65K

↑22.01%

↑23.31%

Direct

ackermann.ch

200.78K

43.05%86.43K

56.95%114.35K

↑54.48%

↓17.14%

Direct

mango.com

169.21K

28.24%47.79K

71.76%121.42K

↑33.82%

↑10.81%

Direct

booztlet.com

157.85K

4.75%7.51K

95.25%150.35K

↑1,626.69%

↑74.98%

Direct

c-and-a.com

148.93K

39.1%58.23K

60.9%90.7K

↓19.79%

↓1.16%

Direct

asos.com

143.75K

40.05%57.57K

59.95%86.18K

↓20.21%

↑5.43%

Direct

tradeinn.com

138.55K

57.65%79.88K

42.35%58.67K

↓24.34%

↓16.24%

Direct

jelmoli-shop.ch

136.34K

37.87%51.63K

62.13%84.71K

↑3.98%

↓0.04%

Direct

rinascente.it

136.23K

1.07%1.46K

98.93%134.77K

↑959.14%

↑276.27%

Direct

vestiairecollective.com

131.18K

29.99%39.35K

70.01%91.83K

↑108.57%

↓6.08%

Direct

More data. Sharper moves. Faster growth.

Leverage Traffic & Market intelligence to size markets, evaluate competitors, and guide strategic moves.

Traffic Overview

See how competitors attract and engage audiences.

Market Benchmarking

Measure share, growth, and performance across industries.

AI Traffic

Track how AI tools drive visibility and influence discovery.

Competitor Monitoring

Track shifts in traffic, campaigns, and strategies.

Key Insights on Top Apparel & Fashion Websites in Switzerland on May 2026

As of May 2026, zalando.ch leads Apparel & Fashion in Switzerland with 2.93M monthly visits. Its audience skews mobile-first (46.13% desktop / 46.13% mobile), and traffic is up month over month 12.19% and up year over year 10.73%. hm.com holds second with 867.19K visits and a mobile-leaning mix (28.89% desktop / 71.11% mobile), while shein.com ranks third with 659.91K visits.

Across the leaders, accessorize.com is the most mobile-first (100% of visits), whereas vinted.it is the most desktop-reliant (96.94%). Momentum favors eyebuydirect.com in the latest month (19,003.72%), while thereformation.com shows the steepest pullback.

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 92 of the top 100 sites are direct-led, 4 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Switzerland