Top Apparel & Fashion Websites in Switzerland

Name: Top websites in Switzerland (Apparel & Fashion)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Apparel & Fashion Websites in Switzerland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

zalando.ch

2.63M

38.9%1.02M

61.1%1.61M

↓34.46%

↑10.77%

Direct

zalando-lounge.ch

804.52K

39.32%316.35K

60.68%488.17K

↓27.58%

↑24.39%

Direct

hm.com

590.27K

35.11%207.27K

64.89%383K

↓30.9%

↑23.21%

Direct

shein.com

401.86K

48.64%195.48K

51.36%206.38K

↑3.74%

↑22.44%

Direct

laredoute.ch

361.11K

32.06%115.79K

67.94%245.32K

↓38.75%

↑5.73%

Direct

threads.com

320.06K

60.55%193.8K

39.45%126.27K

↓16.06%

↑168,109.4%

Direct

zara.com

294.04K

53.15%156.28K

46.85%137.76K

↓35.49%

↑25.96%

Direct

aboutyou.ch

279.64K

39.22%109.67K

60.78%169.98K

↓23.54%

↑5.29%

Direct

dosenbach.ch

235.14K

23.09%54.29K

76.91%180.85K

↓44.74%

↓2.84%

Direct

tradeinn.com

226.38K

25.69%58.17K

74.31%168.22K

↑71.01%

↓9.85%

Direct

breuninger.com

221.76K

35.4%78.5K

64.6%143.25K

↓34.66%

↑46.9%

Direct

bonprix.ch

204.87K

28.85%59.11K

71.15%145.76K

↑8.78%

↑14.21%

Direct

c-and-a.com

153.65K

32.13%49.37K

67.87%104.28K

↓54.18%

↓7%

Direct

ackermann.ch

135.25K

39.62%53.58K

60.38%81.67K

↓11.06%

↓33.33%

Direct

uniqlo.com

132.68K

53.7%71.24K

46.3%61.44K

↓25.2%

↑44.49%

Direct

blue-tomato.com

132.48K

44.88%59.45K

55.12%73.03K

↓20.16%

↓29.1%

Direct

vinted.de

126.4K

49.7%62.82K

50.3%63.59K

↑37.83%

↑34.04%

Direct

wardow.com

122.89K

11.03%13.55K

88.97%109.34K

↑1.64%

↓23.65%

Direct

onthatass.com

119.98K

4.07%4.89K

95.93%115.09K

↑263.54%

↑2.89%

Direct

vestiairecollective.com

119.1K

61.07%72.73K

38.93%46.37K

↓10.22%

↑16.54%

Direct

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Key Insights on Top Apparel & Fashion Websites in Switzerland on February 2026

As of February 2026, zalando.ch leads Apparel & Fashion in Switzerland with 2.63M monthly visits. Its audience skews mobile-first (38.9% desktop / 38.9% mobile), and traffic is down month over month -34.46% and up year over year 10.77%. zalando-lounge.ch holds second with 804.52K visits and a mobile-leaning mix (39.32% desktop / 60.68% mobile), while hm.com ranks third with 590.27K visits.

Across the leaders, filati.cc is the most mobile-first (100% of visits), whereas thenorthface.com is the most desktop-reliant (100%). Momentum favors goetteoptik.ch in the latest month (1,581.94%), while stories.com shows the steepest pullback.

Acquisition patterns also differ: zalando.ch is driven primarily by search, zalando.ch by direct, and zalando.ch by referral; overall, 92 of the top 100 sites are direct-led, 6 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Apparel & Fashion Websites in Switzerland