Top Travel & Tourism Websites in Iceland

Name: Top websites in Iceland (Travel & Tourism)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Iceland, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

mbl.is

2.06M

98.89%2.04M

1.11%22.94K

↓4.74%

↓1.45%

Direct

vedur.is

320.12K

98.26%314.55K

1.74%5.57K

↑3.21%

↓20.42%

Direct

booking.com

173.9K

99.05%172.25K

0.95%1.65K

↓15.47%

↑2.78%

Direct

icelandair.com

145.99K

98.42%143.68K

1.58%2.31K

↑6.79%

↑25.75%

Direct

reykjavik.is

120.8K

98.61%119.12K

1.39%1.68K

↑5.26%

↑13.29%

Direct

map.is

72.57K

99.86%72.47K

0.14%100

↓15.44%

↑30.11%

Direct

tripadvisor.com

37.99K

98.09%37.27K

1.91%725

↓18.86%

↓7.58%

Search

skyscanner.net

35.05K

96.24%33.73K

3.76%1.32K

↑5.84%

↑9.75%

Direct

dohop.is

34.28K

99.51%34.11K

0.49%168

↑3.57%

↑0.91%

Direct

easyjet.com

30.77K

99.82%30.72K

0.18%54

↑79.55%

↑22.87%

Direct

skidasvaedi.is

27.9K

88.57%24.71K

11.43%3.19K

↑96.57%

↓38.7%

Direct

airbnb.com

26.34K

100%26.34K

-

↓34.85%

↓21.01%

Direct

flightradar24.com

22.51K

99.56%22.41K

0.44%100

↓0.47%

↑2.05%

Direct

dineout.is

22.4K

95.22%21.33K

4.78%1.07K

↓13.4%

↑22.51%

Direct

straeto.is

21.54K

97.74%21.06K

2.26%486

↓34.79%

↑22.07%

Direct

wizzair.com

20.71K

99.34%20.58K

0.66%137

↓9.72%

↓27.13%

Direct

hotels.com

18.08K

100%18.08K

-

↑18.67%

↑50.52%

Direct

orlof.is

13.82K

98.78%13.65K

1.22%168

↑23.6%

↓25.32%

Referral

kiwi.com

13.5K

97.42%13.15K

2.58%348

↑17.21%

↓37.45%

Direct

getyourguide.com

13.07K

95.45%12.48K

4.55%595

↓28.14%

↑43.51%

Paid

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Key Insights on Top Travel & Tourism Websites in Iceland on February 2026

As of February 2026, mbl.is leads Travel & Tourism in Iceland with 2.06M monthly visits. Its audience skews desktop-first (98.89% desktop / 98.89% mobile), and traffic is down month over month -4.74% and down year over year -1.45%. vedur.is holds second with 320.12K visits and a desktop-leaning mix (98.26% desktop / 1.74% mobile), while booking.com ranks third with 173.9K visits.

Across the leaders, lot.com is the most mobile-first (12.57% of visits), whereas airbnb.com is the most desktop-reliant (100%). Momentum favors arcticcircle.org in the latest month (2,727.45%), while mytrip.com shows the steepest pullback.

Acquisition patterns also differ: mbl.is is driven primarily by search, mbl.is by direct, and mbl.is by referral; overall, 69 of the top 100 sites are direct-led, 21 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Iceland