Top Travel & Tourism Websites in the United States

Key Insights on Top Travel & Tourism Websites in the United States on February 2026

As of February 2026, expedia.com leads Travel & Tourism in the United States with 54.93M monthly visits. Its audience skews mobile-first (44.32% desktop / 44.32% mobile), and traffic is down month over month -5.17% and up year over year 9.1%. booking.com holds second with 49.75M visits and a mobile-leaning mix (38.1% desktop / 61.9% mobile), while americanexpress.com ranks third with 46.11M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (97.94% of visits), whereas cvent.com is the most desktop-reliant (68.74%). Momentum favors mardigrasneworleans.com in the latest month (176.65%), while visitorlando.com shows the steepest pullback.

Acquisition patterns also differ: expedia.com is driven primarily by search, expedia.com by direct, and expedia.com by referral; overall, 88 of the top 100 sites are direct-led, 8 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.