Top Travel & Tourism Websites in Japan

Name: Top websites in Japan (Travel & Tourism)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Japan, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jreast.co.jp

16.77M

14%2.35M

86%14.43M

↓28.91%

↑4.34%

Search

jr-central.co.jp

11.77M

12.99%1.53M

87.01%10.24M

↓30.82%

↓15.28%

Direct

trip.com

11.62M

36.49%4.24M

63.51%7.38M

↓9.31%

↑33.87%

Direct

tokyodisneyresort.jp

11.06M

5.99%662.12K

94.01%10.39M

↑9.33%

↓32.62%

Direct

jr-odekake.net

8.81M

10.17%895.95K

89.83%7.92M

↓29.89%

↓8.23%

Direct

westjr.co.jp

7.85M

11.08%870.41K

88.92%6.98M

↓29.22%

↓8.26%

Direct

agoda.com

7.81M

25.12%1.96M

74.88%5.84M

↓29.66%

↑6.59%

Direct

eki-net.com

7.44M

16.07%1.2M

83.93%6.25M

↓9.76%

↓19.1%

Direct

booking.com

6.41M

45.86%2.94M

54.14%3.47M

↓21.59%

↓12.78%

Direct

klook.com

5.83M

26.88%1.57M

73.12%4.27M

↓31.59%

↑64.55%

Direct

jrhokkaido.co.jp

4.98M

8.17%406.45K

91.83%4.57M

↓24.28%

↑44.12%

Direct

kkday.com

4.23M

12.21%516.13K

87.79%3.71M

↓35.83%

↑64.32%

Direct

jtb.co.jp

4.01M

17.26%692.37K

82.74%3.32M

↓11.34%

↓28.34%

Search

tripadvisor.jp

3.87M

16.13%623.62K

83.87%3.24M

↓19.82%

↓31.73%

Search

his-j.com

3.74M

17.87%669.23K

82.13%3.08M

↓44.75%

↓13.83%

Direct

4travel.jp

3.73M

14.55%542.48K

85.45%3.19M

↓18.95%

↓28.03%

Search

reservation.jp

3.55M

19.04%675.34K

80.96%2.87M

↓17.99%

↑0.51%

Direct

hankyu-travel.com

3.05M

16.6%506.33K

83.4%2.54M

↓53.56%

↑7.95%

Direct

kintetsu.co.jp

2.91M

6.27%182.46K

93.73%2.73M

↓31.01%

↓10.03%

Direct

usj.co.jp

2.79M

7.03%195.75K

92.97%2.59M

↓41.91%

↓18.53%

Direct

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Key Insights on Top Travel & Tourism Websites in Japan on February 2026

As of February 2026, jreast.co.jp leads Travel & Tourism in Japan with 16.77M monthly visits. Its audience skews mobile-first (14% desktop / 14% mobile), and traffic is down month over month -28.91% and up year over year 4.34%. jr-central.co.jp holds second with 11.77M visits and a mobile-leaning mix (12.99% desktop / 87.01% mobile), while trip.com ranks third with 11.62M visits.

Across the leaders, fewo-direkt.de is the most mobile-first (100% of visits), whereas ctrip.com is the most desktop-reliant (94.84%). Momentum favors kanazawa-kankoukyoukai.or.jp in the latest month (248.54%), while ferry-sunflower.co.jp shows the steepest pullback.

Acquisition patterns also differ: jreast.co.jp is driven primarily by search, jreast.co.jp by direct, and jreast.co.jp by referral; overall, 61 of the top 100 sites are direct-led, 38 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Japan