Top Travel & Tourism Websites in Japan

Name: Top websites in Japan (Travel & Tourism)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Japan, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jreast.co.jp

19.43M

12.88%2.5M

87.12%16.92M

↓0.4%

↑3.45%

Direct

jr-central.co.jp

12.46M

11.83%1.47M

88.17%10.99M

↑6.59%

↓20.37%

Direct

trip.com

11.65M

55.15%6.43M

44.85%5.23M

↑11.92%

↑48.37%

Direct

tokyodisneyresort.jp

9.48M

7.53%714.3K

92.47%8.77M

↓17.94%

↓26.36%

Direct

jr-odekake.net

9.14M

9.92%906.81K

90.08%8.24M

↓3.53%

↓12.92%

Direct

agoda.com

8.28M

28.36%2.35M

71.64%5.93M

↑7.76%

↑11.91%

Direct

westjr.co.jp

7.52M

10.78%810.36K

89.22%6.71M

↑5.02%

↓11.35%

Direct

booking.com

7.29M

41.68%3.04M

58.32%4.25M

↑17.87%

↓12.7%

Direct

eki-net.com

7.15M

16.01%1.14M

83.99%6M

↓15.77%

↓26.99%

Direct

klook.com

5.61M

25.95%1.45M

74.05%4.15M

↓3.48%

↑128.15%

Direct

4travel.jp

5.6M

13.14%735.53K

86.86%4.86M

↑33.11%

↓31.05%

Search

his-j.com

5.12M

13.98%715.48K

86.02%4.4M

↑39.65%

↓10.61%

Direct

tripadvisor.jp

4.77M

14.01%668.19K

85.99%4.1M

↑8.72%

↓21.38%

Search

hankyu-travel.com

4.42M

14.8%653.91K

85.2%3.76M

↑12.4%

↓4.95%

Direct

jtb.co.jp

4.39M

20.51%899.94K

79.49%3.49M

↑0.08%

↓29.88%

Search

skyscanner.jp

4.33M

39%1.69M

61%2.64M

↑22.77%

↓18.32%

Direct

reservation.jp

4.32M

18.42%795.4K

81.58%3.52M

↑18.39%

↑4.02%

Direct

tour.ne.jp

3.93M

11.13%437.83K

88.87%3.49M

↑2.7%

↓5.61%

Direct

kintetsu.co.jp

3.39M

6.1%206.91K

93.9%3.18M

↓8.53%

↓20.39%

Direct

club-t.com

3.2M

11.8%377.78K

88.2%2.82M

↑20.33%

↓9.28%

Direct

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Key Insights on Top Travel & Tourism Websites in Japan on May 2026

As of May 2026, jreast.co.jp leads Travel & Tourism in Japan with 19.43M monthly visits. Its audience skews mobile-first (12.88% desktop / 12.88% mobile), and traffic is down month over month -0.4% and up year over year 3.45%. jr-central.co.jp holds second with 12.46M visits and a mobile-leaning mix (11.83% desktop / 88.17% mobile), while trip.com ranks third with 11.65M visits.

Across the leaders, randb.jp is the most mobile-first (100% of visits), whereas ctrip.com is the most desktop-reliant (89.2%). Momentum favors sapporo.travel in the latest month (175.78%), while ashikaga.co.jp shows the steepest pullback.

Acquisition patterns also differ: jreast.co.jp is driven primarily by search, jreast.co.jp by direct, and jreast.co.jp by referral; overall, 61 of the top 100 sites are direct-led, 38 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Japan