Top Travel & Tourism Websites in South Korea

Name: Top websites in South Korea (Travel & Tourism)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in South Korea, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

17.26M

19.74%3.41M

80.26%13.85M

↓5.69%

↑134.67%

Direct

agoda.com

14.29M

15.09%2.16M

84.91%12.13M

↓6.47%

↑89.51%

Direct

klook.com

12M

5.35%642.17K

94.65%11.36M

↓4.1%

↑435.49%

Direct

kkday.com

10.49M

1.76%184.52K

98.24%10.3M

↓0.84%

↑765.67%

Direct

fewo-direkt.de

7.04M

0.02%1.74K

99.98%7.04M

↑1.79%

↑1,235,634.4%

Direct

abritel.fr

6.84M

0.02%1.08K

99.98%6.83M

↑2.05%

↑3,740,529.5%

Direct

myrealtrip.com

4.78M

16.46%786.68K

83.54%3.99M

↑87.02%

↑50.75%

Direct

booking.com

1.56M

49.65%775.9K

50.35%786.89K

↓55.34%

↑26.06%

Direct

hanatour.com

1.46M

39.39%576.06K

60.61%886.24K

↓23.67%

↓50.38%

Direct

flyasiana.com

960K

65.11%625.06K

34.89%334.94K

↓31.26%

↓17.45%

Direct

hotels.com

833.05K

50.36%419.51K

49.64%413.54K

↓46.76%

↓46.81%

Direct

visitkorea.or.kr

824.44K

42.65%351.63K

57.35%472.82K

↑17.96%

↑2.65%

Direct

modetour.com

717.3K

40.32%289.21K

59.68%428.09K

↓30.77%

↓47.82%

Direct

lotteworld.com

514.31K

10.4%53.51K

89.6%460.8K

↓24.05%

↓26.43%

Direct

triple.guide

479.78K

47.09%225.95K

52.91%253.83K

↓25.47%

↓16.97%

Search

skyscanner.net

373.17K

11.67%43.54K

88.33%329.63K

↓26.01%

↓32.38%

Direct

flightradar24.com

321.98K

47.7%153.57K

52.3%168.41K

↑1.73%

↓0.34%

Direct

verygoodtour.com

304.66K

58.28%177.56K

41.72%127.1K

↓13.06%

↓24.75%

Direct

marriott.com

302.2K

63.46%191.77K

36.54%110.43K

↑19.65%

↓15.98%

Direct

getyourguide.com

279.18K

33.39%93.21K

66.61%185.97K

↑11.64%

↑6.64%

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Key Insights on Top Travel & Tourism Websites in South Korea on February 2026

As of February 2026, trip.com leads Travel & Tourism in South Korea with 17.26M monthly visits. Its audience skews mobile-first (19.74% desktop / 19.74% mobile), and traffic is down month over month -5.69% and up year over year 134.67%. agoda.com holds second with 14.29M visits and a mobile-leaning mix (15.09% desktop / 84.91% mobile), while klook.com ranks third with 12M visits.

Across the leaders, dogo.or.jp is the most mobile-first (100% of visits), whereas carmore.kr is the most desktop-reliant (100%). Momentum favors whitesands.co.kr in the latest month (4,353.15%), while traveloka.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 79 of the top 100 sites are direct-led, 19 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in South Korea