Top Travel & Tourism Websites in Zambia

Name: Top websites in Zambia (Travel & Tourism)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Zambia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

8.7K

88.38%7.69K

11.62%1.01K

↓27.87%

↑18.07%

Direct

ethiopianairlines.com

7.94K

90.97%7.22K

9.03%717

↓14.23%

↑33.25%

Direct

zambiaimmigration.gov.zm

5.57K

90.13%5.02K

9.87%549

↑6.08%

↓11.37%

Direct

proflight-zambia.com

5.22K

97.97%5.11K

2.03%106

↑1.36%

↑89.11%

Direct

emirates.com

3.74K

100%3.74K

-

↓8.94%

↑26.86%

Direct

airbnb.com

3.42K

94.2%3.22K

5.8%198

↑101.71%

↑6.2%

Direct

skyscanner.net

2.84K

100%2.84K

-

↓70.53%

↑115.42%

Direct

today.com.na

2.73K

100%2.73K

-

↓31.91%

0%

Direct

qatarairways.com

2.56K

95.79%2.46K

4.21%108

↑29.71%

↑21.59%

Direct

trip.com

2.22K

100%2.22K

-

↓49.49%

↑58.77%

Direct

tripadvisor.com

2.08K

100%2.08K

-

↓58.95%

↑2.72%

Search

kayak.com

1.84K

100%1.84K

-

↑45.72%

↑56.45%

Direct

flyairlink.com

1.8K

100%1.8K

-

↓5.33%

↑2.54%

Direct

marriott.com

1.58K

100%1.58K

-

↑67.27%

↑12.39%

Referral

unesco.org

1.31K

100%1.31K

-

↑15.61%

↑10.23%

Direct

agoda.com

1.26K

100%1.26K

-

↓8.37%

↑33.64%

Direct

omio.com

1.11K

100%1.11K

-

↑297.49%

↑561.11%

Direct

rome2rio.com

1.1K

100%1.1K

-

↑116.8%

↑10.88%

Search

ugandairlines.com

1.08K

100%1.08K

-

↓60.47%

↑178.36%

Direct

time.is

998

100%998

-

↑516.05%

↑10.37%

Direct

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Key Insights on Top Travel & Tourism Websites in Zambia on April 2026

As of April 2026, booking.com leads Travel & Tourism in Zambia with 8.7K monthly visits. Its audience skews desktop-first (88.38% desktop / 88.38% mobile), and traffic is down month over month -27.87% and up year over year 18.07%. ethiopianairlines.com holds second with 7.94K visits and a desktop-leaning mix (90.97% desktop / 9.03% mobile), while zambiaimmigration.gov.zm ranks third with 5.57K visits.

Across the leaders, cangocavesestate.co.za is the most mobile-first (100% of visits), whereas emirates.com is the most desktop-reliant (100%). Momentum favors iata.org in the latest month (608%), while cleartrip.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 55 of the top 100 sites are direct-led, 30 are search-led, and 9 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Zambia