Top Beauty & Cosmetics Websites in Belgium

Name: Top websites in Belgium (Beauty & Cosmetics)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Belgium, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

iciparisxl.be

508.36K

25.03%127.22K

74.97%381.13K

↓12.93%

↑8.3%

Direct

salonkee.be

442.12K

37.59%166.21K

62.41%275.92K

↑9.05%

↓20.29%

Direct

aroma-zone.com

393.46K

11.23%44.18K

88.77%349.27K

↑16.33%

↓9.94%

Direct

fragrantica.com

361.36K

14.4%52.02K

85.6%309.33K

↑13.34%

↑5.9%

Direct

yesstyle.com

235.43K

16.14%38K

83.86%197.43K

↑33.76%

↑24.76%

Direct

notino.be

230.81K

32.34%74.65K

67.66%156.16K

↑19.26%

↑8.27%

Direct

fragrantica.nl

230.75K

6.99%16.12K

93.01%214.62K

↑33.28%

↑87.24%

Direct

rituals.com

198.66K

22.25%44.2K

77.75%154.46K

↓20.6%

↓16.41%

Direct

cultbeauty.com

192.98K

20.86%40.26K

79.14%152.72K

↑32.84%

↑44.06%

Direct

di.be

162.99K

32.02%52.2K

67.98%110.79K

↓11.45%

↑4.43%

Direct

sephora.fr

108.37K

31.57%34.21K

68.43%74.16K

↑2.46%

↓16.39%

Direct

kikocosmetics.com

106.7K

11.73%12.51K

88.27%94.18K

↓26.63%

↓9.14%

Direct

planity.com

97.61K

22.19%21.66K

77.81%75.95K

↓17.31%

↑24.71%

Direct

fragrantica.fr

90.01K

26.9%24.22K

73.1%65.8K

↓9.98%

↑21.85%

Direct

yves-rocher.be

69.8K

35.62%24.86K

64.38%44.94K

↓54.29%

↓40.19%

Direct

elle.be

61.81K

33.85%20.92K

66.15%40.89K

↑34.93%

↑5.94%

Search

stylevana.com

57.89K

22.66%13.12K

77.34%44.77K

↓30.97%

↑31.13%

Referral

easycosmetic.be

54.32K

39.85%21.65K

60.15%32.67K

↑49.55%

↑6.79%

Direct

parfumdreams.be

53.32K

36.47%19.45K

63.53%33.87K

↑27.3%

↑20.47%

Direct

voshuiles.com

52.44K

-

100%52.44K

↑665.1%

↑167.09%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Belgium on February 2026

As of February 2026, iciparisxl.be leads Beauty & Cosmetics in Belgium with 508.36K monthly visits. Its audience skews mobile-first (25.03% desktop / 25.03% mobile), and traffic is down month over month -12.93% and up year over year 8.3%. salonkee.be holds second with 442.12K visits and a mobile-leaning mix (37.59% desktop / 62.41% mobile), while aroma-zone.com ranks third with 393.46K visits.

Across the leaders, voshuiles.com is the most mobile-first (100% of visits), whereas equivalenza.com is the most desktop-reliant (100%). Momentum favors scheersalon.nl in the latest month (4,520.96%), while jan-magazine.nl shows the steepest pullback.

Acquisition patterns also differ: iciparisxl.be is driven primarily by search, iciparisxl.be by direct, and iciparisxl.be by referral; overall, 66 of the top 100 sites are direct-led, 27 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Belgium