Top Beauty & Cosmetics Websites in Ethiopia

Key Insights on Top Beauty & Cosmetics Websites in Ethiopia on June 2026

As of June 2026, fragrantica.com leads Beauty & Cosmetics in Ethiopia with 2.03K monthly visits. Its audience skews desktop-first (98.08% desktop / 98.08% mobile), and traffic is up month over month 46.82% and up year over year 74.79%. ulta.com holds second with 735 visits and a desktop-leaning mix (100% desktop / 0% mobile), while junglueck.de ranks third with 720 visits.

Across the leaders, essence.eu is the most mobile-first (100% of visits), whereas ulta.com is the most desktop-reliant (100%). Momentum favors ulta.com in the latest month (539.13%), while lyko.com shows the steepest pullback.

Acquisition patterns also differ: fragrantica.com is driven primarily by search, fragrantica.com by direct, and fragrantica.com by referral; overall, 36 of the top 100 sites are direct-led, 35 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.