Top Beauty & Cosmetics Websites in Serbia

Name: Top websites in Serbia (Beauty & Cosmetics)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Serbia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

jasmin.rs

385.92K

7.05%27.21K

92.95%358.7K

↑32.34%

↓15.59%

Direct

fragrantica.com

339.02K

17.15%58.14K

82.85%280.89K

↓37.05%

↓5.63%

Direct

punmiris.com

261.74K

16.74%43.83K

83.26%217.91K

↓38.28%

↑19.52%

Search

alexandar-cosmetics.com

176.93K

19.91%35.23K

80.09%141.7K

↓15.71%

↓17.73%

Direct

metropoliten.rs

76K

17.27%13.13K

82.73%62.88K

↓21.34%

↑24.47%

Search

oriflame.com

56.83K

4.45%2.53K

95.55%54.3K

↓4%

↓14.8%

Direct

sephora.com

45.48K

18.77%8.54K

81.23%36.94K

↑62.85%

↓41.41%

Search

pixibeauty.co.uk

42.53K

-

100%42.53K

↑54,419.23%

↑15,308.3%

Direct

skintemple.rs

41.31K

15.03%6.21K

84.97%35.1K

↑93.1%

↑14.01%

Direct

avenalab.com

38.03K

8.76%3.33K

91.24%34.7K

↑56.45%

↓39.86%

Direct

caretobeauty.com

26.24K

15.07%3.95K

84.93%22.29K

↑68.19%

↑298.98%

Direct

cvrlehairshop.rs

22.16K

15%3.32K

85%18.84K

↑24.82%

↑47.29%

Search

catrice.eu

21.05K

2.7%568

97.3%20.48K

↓8.61%

↓15.45%

Search

yesstyle.com

20.27K

14.92%3.03K

85.08%17.25K

↓20.35%

↑105.2%

Direct

douglas.de

16.49K

3.35%552

96.65%15.94K

↑17.05%

↓23.34%

Direct

tarabeautyshop.rs

15.35K

17.75%2.72K

82.25%12.63K

↓21.34%

↑69.45%

Search

planinarskiklubtara.org

14.55K

0.94%137

99.06%14.41K

↓42.68%

↑209%

Direct

vichy.rs

13.8K

15.45%2.13K

84.55%11.66K

↓48.68%

↓5.42%

Direct

avon.rs

12.55K

30.68%3.85K

69.32%8.7K

↑100.13%

↓53.83%

Direct

prodajakozmetike.com

12.43K

19.49%2.42K

80.51%10.01K

↓28.89%

↓35.47%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Serbia on May 2026

As of May 2026, jasmin.rs leads Beauty & Cosmetics in Serbia with 385.92K monthly visits. Its audience skews mobile-first (7.05% desktop / 7.05% mobile), and traffic is up month over month 32.34% and down year over year -15.59%. fragrantica.com holds second with 339.02K visits and a mobile-leaning mix (17.15% desktop / 82.85% mobile), while punmiris.com ranks third with 261.74K visits.

Across the leaders, pixibeauty.co.uk is the most mobile-first (100% of visits), whereas youngliving.com is the most desktop-reliant (100%). Momentum favors pixibeauty.co.uk in the latest month (54,419.23%), while notino.hr shows the steepest pullback.

Acquisition patterns also differ: jasmin.rs is driven primarily by search, jasmin.rs by direct, and jasmin.rs by referral; overall, 55 of the top 100 sites are direct-led, 42 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Serbia