Top Beauty & Cosmetics Websites in Estonia

Name: Top websites in Estonia (Beauty & Cosmetics)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Estonia, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tallink.com

145.43K

86.04%125.13K

13.96%20.3K

↑30.06%

↑24.73%

Direct

fragrantica.com

52.46K

43.93%23.05K

56.07%29.41K

↑45.13%

↑4.1%

Search

loverte.com

31.44K

71.78%22.57K

28.22%8.87K

↑16.3%

↑9.32%

Direct

douglas.ee

27.92K

53.17%14.85K

46.83%13.07K

↓1.44%

↓4.06%

Direct

tradehouse.ee

24.75K

76.68%18.98K

23.32%5.77K

↓18.92%

↓4.41%

Search

mylook.ee

21.81K

59.75%13.03K

40.25%8.78K

↑11.21%

↓5.08%

Direct

fragrantica.ru

21.04K

59%12.41K

41%8.63K

↑50.42%

↑2.38%

Direct

cultbeauty.com

9.88K

38.3%3.79K

61.7%6.1K

↓18.76%

↑22.74%

Direct

apothekabeauty.ee

7.81K

87.07%6.8K

12.93%1.01K

↑70.31%

↑14.47%

Search

leyakoreya.ee

7.77K

49.76%3.87K

50.24%3.9K

↑224.57%

↑51.43%

Direct

ilu.ee

7.21K

76.69%5.53K

23.31%1.68K

↑23.38%

↓15.12%

Search

cremedelacreme.shop

7.12K

58.26%4.15K

41.74%2.97K

↑28.92%

↓8.44%

Search

goldapple.ru

6.66K

88.9%5.92K

11.1%739

↑50.62%

↑117.07%

Direct

aromat.ee

5.33K

92.08%4.91K

7.92%422

↑45.74%

↓25.85%

Search

stylevana.com

5.32K

44.3%2.36K

55.7%2.97K

↑61.94%

↑254.15%

Direct

prokosmeetika.ee

5.3K

85.15%4.51K

14.85%787

↑40.11%

↑0.06%

Search

yesstyle.com

5.22K

86.5%4.52K

13.5%705

↓28.5%

↑33.15%

Direct

topbeauty.ee

4.57K

82.74%3.78K

17.26%789

↓6.88%

↑41.72%

Paid

ulta.com

4.48K

25.22%1.13K

74.78%3.35K

↑372.26%

↑74.8%

Search

joik.ee

4.41K

62.05%2.74K

37.95%1.67K

↑92.54%

↑36.41%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Estonia on May 2026

As of May 2026, tallink.com leads Beauty & Cosmetics in Estonia with 145.43K monthly visits. Its audience skews desktop-first (86.04% desktop / 86.04% mobile), and traffic is up month over month 30.06% and up year over year 24.73%. fragrantica.com holds second with 52.46K visits and a mobile-leaning mix (43.93% desktop / 56.07% mobile), while loverte.com ranks third with 31.44K visits.

Across the leaders, aime.co is the most mobile-first (100% of visits), whereas doterra.com is the most desktop-reliant (100%). Momentum favors joik.eu in the latest month (1,346.15%), while beautypro.ee shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 44 of the top 100 sites are direct-led, 50 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Estonia