Top Beauty & Cosmetics Websites in Estonia

Name: Top websites in Estonia (Beauty & Cosmetics)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Estonia, Updated February 2026

February 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

tallink.com

121.11K

89.18%108.01K

10.82%13.1K

↓14.55%

↑20.67%

Direct

douglas.ee

26.44K

73.42%19.41K

26.58%7.03K

↑15.44%

↑3.01%

Direct

loverte.com

26.12K

83.68%21.86K

16.32%4.26K

↓34.81%

↑8.45%

Direct

fragrantica.com

25.68K

96.26%24.72K

3.74%960

↑5.63%

↑21.37%

Search

tradehouse.ee

24.66K

87.24%21.51K

12.76%3.15K

↓36.91%

↑10.18%

Search

mylook.ee

16.35K

87.71%14.34K

12.29%2.01K

↓6.26%

↓14.91%

Direct

ilu.ee

10.86K

90.5%9.83K

9.5%1.03K

↑28%

↓14.1%

Search

fragrantica.ru

10.1K

72.93%7.37K

27.07%2.74K

↓68.09%

↓9.45%

Search

cultbeauty.com

9.45K

71.2%6.73K

28.8%2.72K

↓19.25%

↑182.08%

Direct

cremedelacreme.shop

8.36K

73.48%6.14K

26.52%2.22K

↑17.07%

↓9.68%

Search

yesstyle.com

7.16K

73.16%5.24K

26.84%1.92K

↓1.7%

↑48.56%

Direct

apothekabeauty.ee

6.89K

82.13%5.66K

17.87%1.23K

↓9.84%

↑20.71%

Search

andbeauty.ee

6.06K

93.12%5.64K

6.88%417

↑7.15%

↑21.17%

Direct

trucsdemec.fr

4.98K

100%4.98K

-

↑119.58%

↑35.79%

Direct

bombastikgirl.com

4.9K

100%4.9K

-

↑137.95%

↑34.89%

Direct

prokosmeetika.ee

4.49K

90.66%4.07K

9.34%419

↓0.66%

↑20.22%

Search

avon-brochure.com

4K

31.23%1.25K

68.77%2.75K

↑103.67%

↑233.15%

Direct

dermosil.ee

3.96K

81.55%3.23K

18.45%730

↑44.05%

↑101.67%

Direct

sephora.com

3.63K

100%3.63K

-

↑165.3%

↑20.39%

Search

aromat.ee

3.62K

80.33%2.91K

19.67%712

↑54.33%

↓11.97%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Estonia on February 2026

As of February 2026, tallink.com leads Beauty & Cosmetics in Estonia with 121.11K monthly visits. Its audience skews desktop-first (89.18% desktop / 89.18% mobile), and traffic is down month over month -14.55% and up year over year 20.67%. douglas.ee holds second with 26.44K visits and a desktop-leaning mix (73.42% desktop / 26.58% mobile), while loverte.com ranks third with 26.12K visits.

Across the leaders, parfumado.com is the most mobile-first (100% of visits), whereas trucsdemec.fr is the most desktop-reliant (100%). Momentum favors primor.eu in the latest month (1,201.47%), while myduolife.com shows the steepest pullback.

Acquisition patterns also differ: tallink.com is driven primarily by search, tallink.com by direct, and tallink.com by referral; overall, 43 of the top 100 sites are direct-led, 49 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Estonia