Top Beauty & Cosmetics Websites in Switzerland

Name: Top websites in Switzerland (Beauty & Cosmetics)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Switzerland, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

benu.ch

542.44K

7.59%41.16K

92.41%501.28K

↑122.88%

↑345.62%

Direct

notino.ch

272.6K

44.52%121.36K

55.48%151.24K

↓29.87%

↓11.34%

Direct

douglas.ch

198.27K

31.68%62.81K

68.32%135.46K

↓9.96%

↑35.7%

Direct

impo.ch

155.69K

27.02%42.07K

72.98%113.62K

↓5.48%

↓14.86%

Direct

haar-shop.ch

133.96K

25.47%34.12K

74.53%99.84K

↓8.61%

↑11.79%

Direct

makeup.ch

117.24K

38.15%44.72K

61.85%72.52K

↓5.08%

↓4.93%

Direct

treatwell.ch

101.27K

27.45%27.8K

72.55%73.48K

↑58.08%

↓19.83%

Direct

ecco-verde.ch

82.38K

18.68%15.39K

81.32%66.99K

↓65.33%

↑44.66%

Direct

doterra.com

82.09K

6.29%5.17K

93.71%76.92K

↑261.01%

↓0.39%

Direct

rituals.com

81.57K

18.05%14.73K

81.95%66.85K

↑1.77%

↑0.08%

Direct

planity.com

69.2K

16.08%11.13K

83.92%58.07K

↑70.12%

↑17.95%

Direct

easycosmetic.ch

66.59K

50.19%33.42K

49.81%33.17K

↓9.74%

↓8.47%

Direct

parfumo.de

66.23K

85.44%56.58K

14.56%9.65K

↓14.86%

↓28.7%

Direct

aroma-zone.com

65.08K

31.46%20.47K

68.54%44.61K

↓47.02%

↓5.06%

Search

rausch.ch

64.62K

45.13%29.16K

54.87%35.46K

↑46.26%

↑251.18%

Direct

parfumdreams.ch

61.91K

40.82%25.27K

59.18%36.64K

↓24.56%

↓16.05%

Direct

fragrantica.com

50.07K

62.56%31.32K

37.44%18.75K

↓5.11%

↑10.73%

Direct

yesstyle.com

43.84K

46.21%20.26K

53.79%23.58K

↓13.63%

↓22.29%

Direct

cultbeauty.com

40.98K

18.48%7.57K

81.52%33.4K

↓66.01%

↓9.21%

Direct

bkbeauty.com

38.16K

-

100%38.16K

↑146.25%

↑1,120.84%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Switzerland on May 2026

As of May 2026, benu.ch leads Beauty & Cosmetics in Switzerland with 542.44K monthly visits. Its audience skews mobile-first (7.59% desktop / 7.59% mobile), and traffic is up month over month 122.88% and up year over year 345.62%. notino.ch holds second with 272.6K visits and a mobile-leaning mix (44.52% desktop / 55.48% mobile), while douglas.ch ranks third with 198.27K visits.

Across the leaders, bkbeauty.com is the most mobile-first (100% of visits), whereas fragrantica.de is the most desktop-reliant (100%). Momentum favors maybelline.fr in the latest month (4,828.24%), while cultbeauty.co.uk shows the steepest pullback.

Acquisition patterns also differ: benu.ch is driven primarily by search, benu.ch by direct, and benu.ch by referral; overall, 71 of the top 100 sites are direct-led, 26 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Switzerland