Top Beauty & Cosmetics Websites in Japan

Name: Top websites in Japan (Beauty & Cosmetics)
Creator: Semrush
License: https://snapshopfast.top/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Japan, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

lipscosme.com

6.14M

5.98%367.3K

94.02%5.77M

↓17.27%

↓7.48%

Search

shiseido.co.jp

4.43M

9.61%425.69K

90.39%4.01M

↑5.44%

↓11.73%

Direct

cosme.com

2.52M

11.43%287.6K

88.57%2.23M

↓12.55%

↑11.32%

Direct

dhc.co.jp

993.63K

21.93%217.93K

78.07%775.7K

↓12.06%

↓29.17%

Direct

orbis.co.jp

993.57K

12.07%119.94K

87.93%873.62K

↑30.06%

↓38.77%

Direct

kose.co.jp

917.89K

7.76%71.22K

92.24%846.68K

↓25.42%

↓22.86%

Search

sendai-tushin.jp

706.72K

10.29%72.71K

89.71%634.02K

↓16.66%

↓34.6%

Direct

perfectcorp.com

616.32K

18.62%114.74K

81.38%501.59K

↓5.09%

↓4.53%

Search

gatachira.com

596.84K

4.29%25.63K

95.71%571.2K

↓15.96%

↑42.33%

Direct

coloria.jp

542.85K

9.71%52.72K

90.29%490.13K

↓51.74%

↓29.27%

Search

saikura.info

474.67K

10.69%50.76K

89.31%423.91K

↑253.61%

↑40.32%

Direct

canmake.com

465.89K

8.22%38.31K

91.78%427.58K

↑5.78%

↓28.57%

Search

kireie.com

455.03K

3.76%17.12K

96.24%437.91K

↓7.36%

↓4.32%

Search

fragrantica.ru

422.2K

0.35%1.47K

99.65%420.74K

↑53.57%

↑10.17%

Direct

ichi-24.jp

394.2K

2.25%8.87K

97.75%385.33K

↑8.38%

↓8.55%

Direct

antylink.jp

373.75K

10.25%38.3K

89.75%335.45K

↑1.73%

↑0.17%

Direct

fragrantica.com

371.85K

34.28%127.46K

65.72%244.39K

↓28.2%

↑23.36%

Direct

cledepeau-beaute.com

365.33K

7.6%27.75K

92.4%337.58K

↑60.25%

↓9.68%

Direct

refa.net

350.36K

13.25%46.42K

86.75%303.94K

↓0.85%

↑10.72%

Search

noevirgroup.jp

338.27K

9.8%33.17K

90.2%305.11K

↑22.29%

↑7.82%

Search

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Key Insights on Top Beauty & Cosmetics Websites in Japan on June 2026

As of June 2026, lipscosme.com leads Beauty & Cosmetics in Japan with 6.14M monthly visits. Its audience skews mobile-first (5.98% desktop / 5.98% mobile), and traffic is down month over month -17.27% and down year over year -7.48%. shiseido.co.jp holds second with 4.43M visits and a mobile-leaning mix (9.61% desktop / 90.39% mobile), while cosme.com ranks third with 2.52M visits.

Across the leaders, cliganic.com is the most mobile-first (100% of visits), whereas pure-shokai.co.jp is the most desktop-reliant (100%). Momentum favors cremedelacreme.co.jp in the latest month (19,865.38%), while kicks.no shows the steepest pullback.

Acquisition patterns also differ: lipscosme.com is driven primarily by search, lipscosme.com by direct, and lipscosme.com by referral; overall, 50 of the top 100 sites are direct-led, 48 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Japan